Passbook, Elance, Twitter Cards, and Kii Cloud

  • April 15, 2013 · 7:00 PM

Theorem: We have an epic lineup for our April meetup.


1. Passbook

Local developer and entrepreneur Tom Benson will start our April meetup with a technical and business-level description of Apple's Passbook. From Tom:

Passbook + Retail CRM = Interesting Opportunities for Mobile Developers

Apple released Passbook 6 months ago, and Google, Samsung (and maybe even Twitter) have released their own versions of mobile wallets.  These systems are generally open platforms that allow a lot of developer leeway.

Most Passbook developers so far have stuck with pretty straightforward "tickets, boarding passes, gift cards, and coupons" model.

At Passjoy, we've tried something new with interesting results. We built a Passbook coupon service based on perpetual coupons -- coupons that replace themselves at regular intervals with new coupons, for retailers such as Macy's and Target.  This is based on a poorly-understood but powerful ability by the Passbook system to update content on the passes after they get into customer wallets.

To power this, we developed a custom server that merges retail CRM functionality into Passbook server functionality.  The system sends pre-scripted messages, new offers, new calls to action, and updated graphics to all the passes that have been distributed by our system.

Essentially Passbook passes now are treated not as disposable static documents, but as mini-webpages which are maintained for months or years in customer's phones.
Customer response has been quite positive "this is what we wanted from Passbook all along".

Customers wanted magical, active passes, and that's what we as Passbook vendors should give them. We're using this approach on coupons, but it has broad market application in loyalty cards, m-shopping, and gifting, and many other places.

For this presentation we'll give out a pass to those iPhone owners in the crowd who want to see it in their own phones.  If Apple's push notification system is running fast, we'll be able to update those passes and you can see them change interactively as we present.
Passbook and it's Android equivalents are one of the fastest-evolving areas of mobile programming.   There is enormous potential for mobile developers and mobile marketers to extend their audience reach by pairing Passbook coupons with native or web apps (Passbook passes, for example, can prompt customers to upgrade to a native app...thus acting as a great way to get more downloads for your apps!)

2. Elance

Then we'll have a word from our hosts. Elance is the leading platform for freelance coders (and many other specialties). We'll hear a brief presentation about how we can use Elance to hire and get hired, including several real developer stories. This would also be a great time for a round of applause to say thanks for the pizza.

3. Twitter Cards

Last week, Twitter made a big announcement at Twitter HQ. If you couldn't make it, we'll hear part of it again, and if you were there and have questions, bring them to help us dig deeper.

Reeve Thompson, product manager for Twitter cards, will be telling us about the new Cards feature that Twitter announced last week. It's a little bit of Passbook, a little bit of Microformats, and an exciting
new way to help apps spread virally.

4. Using Kii Cloud and in-app analytics to build great apps

Kii Cloud is a mobile backend-as-a-service that goes a few steps beyond the typical offerings. By also providing tools for analytics, monetization and even offering distribution channels and funding, Kii helps turn mobile app ideas into businesses.

Chris Beauchamp, Kii Cloud developer evangelist, will go over some key (ahem) utilities that can help us build apps, pivot, and succeed. Chris will focus on in-app analytics that go deeper than traditional analytics sources (Flurry, Google, etc).

Over the last five years, Chris has created iOS and Android applications that have accumulated over 10M downloads in the app stores. He's currently using this experience to build awesome tools for Kii Cloud.



Join or login to comment.

  • Amit P.

    Informative meetup

    1 · April 18, 2013

    • S S.

      Amit, it was great hearing about Scout / Telenav, I've got a few questions, do email me at ssriram @ gmail

      April 18, 2013

  • Sabrina

    Great info great pizza

    April 16, 2013

  • Madhan

    Good content. Venue was great! No standing in line etc. thanks Elance.

    1 · April 16, 2013

  • Phil von S.

    Great meetup. Comfortable venue - some fine presentations, and great questions. Good interactive group.

    April 16, 2013

  • Jess T.

    Okay information. I enjoyed the presenters regardless. Comment about Elance is below.

    April 16, 2013

  • Romy I.

    Giving up my spot for someone worthy! Please post slides and any video online, love you forever!

    1 · April 14, 2013

    • A former member
      A former member

      Jerome...did you documents, can you share the links to the Slides, specially Tom's?

      April 16, 2013

  • Paul A.

    Excellent meeting, thanks. All great presentations, but I have to say Tom Benson's Passjoy/Passbook presentation was a real eye opener.

    1 · April 16, 2013

    • A former member
      A former member

      Where are the slides, can someone post them please? I missed the talk last night :(

      April 16, 2013

  • Meenakshi R.

    Excellent demos and excellent organizer, great job Tim. I enjoyed looking at all presentations which had lot of content and information. Thanks to everyone for sharing their products

    April 16, 2013

  • Robert S.

    Awesome presos by Twitter's @Reeve Thompson on the Twitter Card landscape & roadmap; & by founder Tom Benson who live demoed perpetual Apple #Passbook passes - sending the audience a single pass (a Macy's pass) that he updated multiple times - as if that same pass was in our Passbooks for months - totally awesome. Definitely keep the pulse on PassJoy's progress. And a big thanks to @TimBurks for a great lineup, intros & accompanying tweets! Meetups don't get any better than this.

    1 · April 16, 2013

  • Joey J.

    Another great meetup by our awesome organizer!

    1 · April 16, 2013

  • Aleksey N.

    It was an excellent and informative event. Great speakers. Thanks Tim and thanks to Elance for the space and food!

    1 · April 16, 2013

  • Kenneth Ervin Y.

    Great beer and pizza! Thanks eLance for hosting!

    1 · April 15, 2013

  • A former member
    A former member

    I can't make it. Here's another free seat.

    April 15, 2013

  • Chris Z.

    Unexpected conflict. Next time.

    April 15, 2013

  • A former member
    A former member

    Sorry, got sick this weekend

    April 15, 2013

  • deeje c.

    wish I could, but not enough notice for me… on to the next in line.

    April 15, 2013

  • Kenny T.

    Something came up...will have to give up my space. Thanks.

    April 15, 2013

  • Trip S.

    I will give up my space...pls have the slides available - have fund people

    April 15, 2013

    • Kyle C.

      I would love to attend I can post slides if available

      April 15, 2013

  • Phil von S.

    Memory Glass Foundation is working with Stanford and others to build photo/story/timeline apps to help those with memory impairments due to aging, Alzheimers and TBI. If you are passionately involved in these issues, we'd love to chat.
    Phil von Stade at gmail dot com

    April 13, 2013

    • Sean K.

      I work on apps for kids and adults with special needs and can see many uses for the app you are describing. Would love to chat some time.

      April 14, 2013

    • Phil von S.

      Thanks folks - hope to see you tonight!

      April 15, 2013

  • A former member
    A former member

    I believe the first talk will start at 7:30pm correct?

    April 14, 2013

  • Thomas V.

    Any chance this will be recorded? I am on the wait list but can make it.

    1 · April 14, 2013

    • Romy I.

      I second the request--I can't make it down to Mountain view but would love to hear this up in Oakland!

      April 14, 2013

  • A former member
    A former member

    Hi All! I'm looking for a killer iOS developer with some deep C++ knowledge! Shoot me an e-mail if you, or a friend, wants to learn more!! [masked]

    April 11, 2013

  • Kyle C.

    Hope I we can attend my first meetup

    April 11, 2013

  • Calvin H.

    Looking for a skilled UI/UX designer to help us polish up our game. We focus on midcore to hardcore social mobile game on the iOS and iPad.

    April 8, 2013

  • Eduardo Diaz S.

    Hope to bra bel to join my first iOS meetup

    April 7, 2013

  • Ram M.

    First timer..

    April 7, 2013

  • Don H. C.

    First timer

    April 6, 2013

  • Noel H.

    Unfortunately the change of location rules this out for me.

    April 2, 2013

  • A former member
    A former member

    Apologies - out of country

    March 24, 2013

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