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An Agile Transformation Story: 352’s Journey Into Agile

  • Dec 10, 2013 · 6:30 PM
  • This location is shown only to members

In this Meetup, 352 will discuss the challenges and rewards of transitioning a rapidly growing waterfall web development shop into a digital marketing agency with an agile focus. In the past year, 352 has identified a changing clientele, launched a new brand, and set up new department team structures to meet the changing needs of their clients. At the core of the transformation’s success is the agile vision. Geoff Wilson, 352’s CEO, will cover the transition and growing pains of converting 352’s departments to agile, touching on the lessons learned in development, project management, sales, and marketing.

Geoff Wilson Bio

Geoff Wilson is President and CEO of 352, the digital agency he started more than 15 years ago out of a dorm room at the University of Florida. 352 creates websites, software and marketing campaigns for clients ranging from startups and mid-size businesses to prominent brands like Microsoft and Wells Fargo. 352 currently has 60 full-time employees across its offices in Atlanta, Tampa and Gainesville, Florida. Because of 352’s success, Geoff was recognized as one of America’s Top 30 Young Entrepreneurs by INC Magazine in July, 2006.

A passionate entrepreneurial and business speaker, Geoff shares his experiences in the fast-paced world of web development. Most recently, Geoff spoke at rethink: Success by FreshSpark, where he unveiled The Circle Strategy, a system to increase collaboration and success for any business.

Geoff often teaches entrepreneurship and internet business strategy at the University of Florida where he also volunteers to mentor up-and-coming entrepreneurs.

Food & Beverage Sponsor: Projects Analytics, Inc.

Food and beverage for this meetup will be brought to you by Projects Analytics, Inc.  Projects Analytics, Inc. is an Oracle Primavera Specialized Gold Partner and Oracle University Education Provider. Since 1985, we have specialized in implementing accounting job-cost and project management solutions for organizations needing to integrate their scheduling and estimating systems, streamline their processes, reduce costs, and complete projects on time and within budget.

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  • Stephanie D.

    Excellent speaker! Great agile story! Here is the link he mentioned last night about his agile story: Please do share!

    December 11, 2013

  • Gilbert S.

    Very well done.

    December 11, 2013

  • Gilbert S.

    I enjoyed it. Good presentation

    December 11, 2013

  • Dale M.

    It was great presentation very informative.

    December 10, 2013

  • Stuart

    Curiosity gets the best of me.

    November 21, 2013

56 went

Our Sponsors

  • Valpak

    They give us a place to meet and provide food and drinks.

  • AgileThought

    They give us a place to meet and provide food and drinks.


    They give us a place to meet and provide food and drinks.

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