Do you find that the new features you release keep missing the mark with your customers and users? Have you struggled to bring new products and services to market? If so, you aren’t alone, most companies struggle with these issues. The confusing part is you likely don’t have an execution problem. The real issue is that you’ve lost your ability to explore.
Based on industry benchmarks, you’re likely wasting over half of your development budget delivering features that are rarely or never used. You also face the potential of missing opportunities. Without the ability to bring new products and services to market you are putting the future of your business at risk by allowing competitors to beat you to market windows.
Understanding what features to develop and bringing new products and services to market is a difficult task. The level of uncertainty inherent in these activities requires an approach that acknowledges and is optimized for that uncertainty. By learning to balance execution and exploration, you will more effectively deliver what your customers want and understand how to seize market opportunities.
Matt Holitza, Product Marketing Analyst at Rally Software
Matt Holitza, CSM, CSPC has worked in the software delivery field for 15+ years. He has served in many roles including QA Manager, process architect, test automation lead and enterprise developer. Throughout his career he has been an innovator, building custom test automation frameworks and streamlined process workflows. In addition, Matt served as a technology evangelist and was the content lead for IBM’s Agile Transformation online community. Matt currently works at Rally where he works with customers and industry leaders to define and execute their agile product strategy. He is responsible for building content including books, whitepapers, presentations and frequently speaks at agile conferences and tradeshows.
About Rally Software
Rally Software is a leading global provider of cloud-based solutions for managing Agile software development. The Rally Agile application lifecycle management (ALM) platform transforms the way organizations manage the software development lifecycle by closely aligning software development and strategic business objectives, facilitating collaboration, increasing transparency and automating manual processes. Companies use Rally to accelerate the pace of innovation, improve productivity and more effectively adapt to rapidly changing customer needs and competitive dynamics. Rally supports 144,000 paid users and more than 1,000 customers, including 35 of the Fortune 100 companies.
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