Ever hear of idle screen advertising? The idle screen is the main screen, or home screen, of the mobile phone. It is the starting point for most activities on the mobile device, providing access to the mobile web, text messaging, phone settings and more. The idle screen is also the most viewed screen on the mobile device; each year, the average mobile consumer will view their phone's idle screen more than 1200 times. Mobile Posse's technology activates the idle screen — allowing it to deliver full-screen, graphical, and interactive messages to the home screen of the mobile device. Requiring only creative assets, the platform allows existing campaigns to be easily ported to mobile, and supports powerful, integrated calls-to-action like click-to-call and click-to-SMS. Short-form surveys are also supported, allowing advertisers and carriers to poll mobile consumers in near real-time.

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