For the summer edition of #techMAP Paris we have teamed up with The Lunch Club of Paris to explore the fascinating universe of transmedia – and its relevance to brands and marketers.

Transmedia involves innovative ways of reaching the audiences across channels and providing them with borderless story worlds that encourage deep engagement and active participation. While not a new concept, with the widespread adoption of new technologies and changing consumers' behaviour and expectations it is becoming more pervasive – and is expected to become the norm.*

We are delighted to be joined for the evening by fantastic speakers and practitioners in the field – we will start with an Introduction to Transmedia by Alexis Niki, followed by a presentation of a flagship French transmedia project, the award-winning Detective Avenue presented by its producer, Laurent Guerin. We will end with a discussion about the relevance and significance of transmedia for marketeers and its potential for brands.

Come and learn about the trend, discover some fascinating examples from the world of entertainment and brand marketing, get insights into creating a successful transmedia experience and discuss with other marketing communications professionals the significance of the trend for our industry. Followed by informal networking autour du verre :-)

Speakers:

Alexis Niki  is a storyteller, crossmedia content creator, and writer who specializes in entertainment with a smart edge. She is the creator of the award-winning web series "My Bitchy Witchy Paris Vacation" (http://www.bitchywitchythefilm.com/). She has shared her experience as a creator transitioning from traditional to Transmedia Storytelling at various events and conferences.

Laurent Guerin is specialist in New Media Production, an early Digital Native professionally raised on internet and tech-savvy. He is the Transmedia Producer of Detective Avenue (http://www.detective-avenue.com) an immensely successful French transmedia experience, winner of "Ateliers Orange de la Création 2010".

* JWT "Transmedia Rising" Report, March 2011