A Guide on how to optimise your website to convert better
Startups and businesses put in a lot of time and energy into acquiring traffic so its surprising to see that a lot of that traffic fails to convert. This talk will walk you through the framework of testing and optimising your landing pages to create maximum impact using Conversion Rate Optimisation.
You will walk away learning about:
• How to identify and learn from visitor behaviour
• Conversion rate optimisation and how to improve your site
• A/B and MVT testing and how to do it yourself.
• How to increase the number of visitors who sign up to your site- how to find the value proposition that works best for your startup.
Manuel da Costa is a Manchester based Conversion Rate Optimisation consultant at Digital Tonic, Founder of Bride Book and Founding Organiser of Leanconf. He splits his time working on his startup and helping businesses optimise their websites through Conversion optimisation, Analytics and better UX.