In this short talk Jeff will discuss Lean Startup, Agile, Lean UX and other methodologies as frameworks -- not be worshipped and followed blindly but to be used as starting points for organizational transformation. The talk will be followed by an extended Q&A session with Jeff.
*Bonus*Every attendee will receive a copy of Jeff's book: Lean UX: Applying lean principles to user experience.
Jeff Gothelf is Neo's lean evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making.
Jeff is a speaker and thought leader on the future of user experience design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff is passionate about advancing the principles that lie at the core of Neo, and often does so on a global scale.
Prior to joining Neo, Jeff lead the UX design teams at TheLadders and Web Trends. Earlier he worked with and lead small teams of software designers at AOL. He is the co-author (with Josh Seiden) of “Lean UX: Applying Lean Principles to Improve User Experience.”