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From: rick h.
Sent on: Sunday, April 22, 2012 12:16 AM

Please take a moment... LIVE theatres need your help!

URGENT: Sales tax to be imposed on theatre ticket sales MONDAY!

California Arts Advocates has just learned that a bill is going before the California legislature on Monday that will impose a sales tax on tickets to live theatre productions.

This bill does not include a sales tax on any other forms of entertainment, including opera, concerts or sporting events.

At a time when nonprofit theatres are already struggling with cuts to their funding, this bill will have an extremely negative effect on theatre around the state.

In order to stop this bill from being passed, we need you to call or email  Assemblyman Mike Gatto, who introduced the bill, and the 10 members of the Committee for Revenue and Taxation that are voting on the bill Monday, to let them know that they must include a clear exemption for nonprofits in the language of the bill.

To contact Assemblyman Mike Gatto, call Aaron Moreno, who is staffing the bill, at (916)[masked], or email
[address removed]. 

To contact the 10 members of the Committee: (Scroll down for Sample Letter)

To read the bill, go here:

A sample letter:

Dear _________,

I am writing to denounce your recently publicized Assembly Bill No. 2540 that would impose a
sales tax on "access to live theater productions through the purchase of a ticket (Chapter 3.8,
Article 1, Page 8, Lines 28 & 29).

In this period of rising costs and declining audiences, a 7.5% increase in ticket prices will
ultimately harm the business of live theater, upset tourism and result in reduced consumer
spending and lost tax revenue.

And, as arts education programs are slashed from public school budgets, it is organizations such
as these nonprofit theaters that are stepping up to meet this crucial responsibility.  

Live theaters are under enormous pressure to grow (or at least maintain) our audiences and the
income we derive from their attendance.  Any increase in the cost of tickets to consumers will
result in loss sales and smaller audiences as ticket buyers are extremely price sensitive.

The reduction in ticket sales as a result of this ill-advised tax will force our theaters to enact
layoffs and cancel several of our vital education and outreach programs.

I encourage you to consider the broader, long-term negative implications that will result from
threatening the viability of proven economic engines like live theaters, and to include a clear
exemption for nonprofit theatres in the language of the bill.


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