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Social Media Sync with Rob Leighton of iMission Partners

Online success is really about the process that brings many more of the right people to the right place in your online ecosystem, then converting them to prospects, and then using the 4C’s – brand chatter, content, connection and campaigns – to move prospects to long term stakeholders.  If you don’t start with process thinking, don’t expect to be successful online – or off.  But beware – learn why ‘funnel’ thinking can be hazardous to your organization’s health.


Social Media Sync is serving up hot coffee, pancakes, and innovative ideas. Wake up and meet up with the Twittersphere, FourSquare, bloggers, and Facebook friends in the Greater New Haven Community to discuss innovative ways social media is being used to grow businesses, develop communities, and create social change. Each week we will feature a different social media professional to speak about how they are using social media in new ways. Social Media Sync is a great way to network, connect, and learn.

 

 

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