E-commerce Marketing 1 – Define the Product. Find the customer. Build the Platform.
· What is the product and where are the customers?
· What is the retail message? What is the value proposition?· What are your most relevant and valuable sales channels?· Choosing the right platform· Defining the Categories· Describing the products
Social Media Sync is serving up hot coffee, pancakes, and innovative ideas. Wake up and meet up with the Twittersphere, FourSquare, bloggers, and Facebook friends in the Greater New Haven Community to discuss innovative ways social media is being used to grow businesses, develop communities, and create social change. Each week we will feature a different social media professional to speak about how they are using social media in new ways. Social Media Sync is a great way to network, connect, and learn.