We have all heard the anecdotal evidence, but what are the facts? Marketers want to know who's on social media and who's not. Executives want to know if it's all just for kids. Everyone wants to know the right platform to use to reach their particular demographic. Come hear Brian F. Singh, President, ZINC Research, review the latest user stats and demographics of the major social media platforms. Who uses what, how often, and for how long? Is Facebook really king? What are the e-commerce opportunities?

Special bonus – While most marketers traditionally tap into user segments defined south of the border, Brian will introduce a Canadian social media user segmentation scheme at this event. Practical and actionable, marketers and executives can quickly grasp how to strategically evolve their Web 2.0 platforms.