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The Content Playbook

It's Monday - do you know what you'll post on your Facebook account today? How about on your blog? Instagram? Even if you do create a status update, how do you know it's helping you grow your business?

Content is the cornerstone of your online authority and SEO, not to mention customer trust. This Third Tuesday you’ll walk away with at least one fully fleshed out content idea and a formula to create hundreds more. We’ll  go over a simple content development framework and a headline formula you can take and use immediately.

About the Speaker

Ernest Barbaric is a trusted authority on social media and digital communications. He has been featured in Forbes, The Financial Post, The Globe and Mail, Alberta Venture and Social Media Today, amongst others. 

He works with leaders, entrepreneurs and non-profit organizations to improve marketing performance, engage stakeholders and demonstrate thought leadership.

In 2010, Ernest founded a Social Media for Business certificate program at Mount Royal University, where he teaches courses on Digital Marketing Strategy, Blogging and Facebook Marketing.

Join or login to comment.

  • Ernest B.

    Thanks all for coming! If you're interested in more content marketing and such, stop by the blog.


    November 21, 2013

  • Karen M.

    Great! Very informative. I will definitely attend other presentations by Ernest Barbaric.

    November 21, 2013

  • Daryl M.

    Very informative

    November 20, 2013

  • Cory C.

    It was great. I always learn something when Ernest speaks. Now I have to go back and re-title and post my old blog posts lol.

    November 20, 2013

  • Melanie G.

    So wish I could make it. Definitely want to hear Ernest speak on this topic!

    November 18, 2013

  • Terry L.

    Looking forward to it!

    November 13, 2013

  • Bob M.

    I just saw Ernest this morning and he is indeed handsome and I heard he is a compelling speaker and thought leader.

    2 · November 13, 2013

  • Ernest B.

    Looking forward to this!

    I heard this guy is really handsome.

    2 · November 13, 2013

  • Daryl M.

    Just the info I am looking for

    November 13, 2013

  • Janet D.

    Going to be in Lake Louise, any way of live streaming this? Hate to miss a talk from Ernest

    1 · November 13, 2013

Our Sponsors

  • Rogers Communications

    Rogers provides the wired and wireless connections we depend on

  • Cision Canada

    Cision helps communicators reach their audiences.

  • Linux

    Goodies and per-release product testing.

  • EOnline

    Offering $25 per meeting and currently looking for interns.

  • SourceForge

    Discounts on Premium accounts with file sharing and extra 10% off merch.

  • Showbiz Spy

    Looking for sm gurus & quality writers. Donating $50 per meeting.

  • FamousFix

    Donating $25 per meeting. Looking for editors in celebrity reporting.

  • Law Firm

    Offering discounts on software design licensing and copyright services.

  • Slippery Fingers Band

    Free entry for members to any venue where the band is performing live.

  • Code Cademy

    Offering tutorials for proven social media marketing development.

  • Celeb Media Group

    Celebrity news blog offering $50 per meeting.

  • Wichita Web Design

    Wichita Webmasters offering discounts on social media marketing services

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