A session for those who love, hate, or “just don’t get” Pinterest.
Pinterest is the new social media platform taking the world by storm... but you already knew that. The site, while having been around for two years to date, has exploded in usage since December 2011.
Pinterest is one of the first and fastest growing sites that uses imagery and social momentum to drive traffic and shape consumer behaviour. Sarah Baker will show you how Pinterest is being used by people and brands, how you can use it, and how it’s changing the online and consumer world as we know it.
You might know Sarah from on-screen video feeds at community fundraisers, such as YYC4HAITI and YYC4SLAVELAKE. Sarah has been active in the Calgary social media community since 2009. She is also the Marketing and New Media Manager at The Mustard Seed and has professional experience in social media, community engagement, event planning, fundraising, promotions and marketing. Approaching her work with distinct creativity and passion for innovation, her responsibilities have included building an integrated social media presence from the ground-up, launching an urban apparel line and planning several large-scale events.