Digital media has left no industry untouched! The publishing industry, one of the oldest communication and information channels continues to have a meek existence. There are many that feel that "paper" should live in antiquity, while others have discovered the impact of interactive media. From journalists to printers, editors and publishers, even advertisers, so many affected by a huge paradigm shift in one industry. From newspapers to online to mobile there are so many ways to consumer news content. When the top destination news sites are Twitter and Facebook, how do we account for credible, reliable and relevant news? In this sea-change must there only be one survivor?