Social Meet - Third Tuesday Calgary Message Board › New Meetup: Engaging the parents - Chariot Carriers builds community around
Announcing a new Meetup for Third Tuesday Calgary!
What: Engaging the parents - Chariot Carriers builds community around kiddy transpo
When: Tuesday, May 31, 2011 5:30 PM
Where: Melrose Cafe & Bar
730 17 Avenue SW
Calgary, AB T2P 1J9
Chariot Carriers is a family-run business that was born in Calgary 18 years ago out of a need to provide better options for unique child outdoor transportation. Today it is a market leader in North America and many European countries, providing parents around the world with the ability to easily take young children strolling, jogging, cycling, hiking and skiing. Guided by principles such as family togetherness, health and fitness, and environmental sustainability, Chariot maintains an ongoing commitment to transforming family outings into unforgettable memories.
Chris Nieckar joined Chariot Carriers four years ago as marketing co-ordinator. In a company that relied on dealer support and word of mouth to drive sales, but had an extremely loyal customer base, he quickly saw the opportunity to integrate digital communications and social media to nurture the community. Chris will talk about how Chariot uses digital communications tools such as QR codes, Facebook, and YouTube to engage parents, enhance customer service, improve product design and manage the global brand. He will also share stories about his novel ideas for how to use these social media tools to promote events, drive sales and monitor customer feedback.
Check it out!