In 2010, Julien Smith and Chris Brogan co-authored Trust Agents, a New York Times and Wall Street Journal best-seller. In Trust Agents, they examined the interplay of trust, reputation and influence in social media. And Julien Smith came to Third Tuesday for a what was a top-rated session to meet us and talk about the book.
Now Julien and Chris are back with a new book, The Impact Equation, their follow-up to Trust Agents.
A lot has happened in two years. No longer is social media a shiny new thing for techies. Now, it's mainstream. We're all creating, sharing and connecting on it. But are we making being as effective as we'd like to be? Are we having the impact we want to have?
Julien and Chris believe that we can have the impact we want to have. And they've charted out a formula - the Impact Equation - to guide us in this.
"We're not writing about Twitter and Facebook and Google plus and Pinterest and Path, because who cares? Those things are temporary and they aren't the things that matter. The people are what matters," Julien and Chris write. The real focus of The Impact Equation is "about getting a larger audience to see and act upon your ideas and learning how to build a community around that experience to take it all to an even higher level."
The Impact Equation is something that everyone who participates in social networks or creates and shares content can use. And Julien Smith has tested what he writes about and personally demonstrated that we can have an impact on the world around us. I hope you'll consider joining us at Third Tuesday to meet and hear from Julien.
The Impact Equation could make a real difference in how you approach online community and publishing.
BONUS: Every attendee will receive a copy of The Impact Equation when you check in at the event. So, you not only can hear and meet Julien, you can get your copy of the book personally signed by the author.
Thank you to our sponsors
Third Tuesday is supported by great sponsors - Cision Canada and Rogers Communications - who believe in our community and help us to bring speakers not just to Toronto but to Ottawa, Calgary and Vancouver as well. Without the sponsors we couldn't make Third Tuesday a truly Canadian affair. So, thank you to the sponsors of the Third Tuesday[masked] season: Cision Canada and Rogers Communications.
We want students to be able to attend
Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we don't want students to miss out on this opportunity. So, if you are a student and would like to attend, don't let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we'll refund your admission fee, courtesy of Thornley Fallis.