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New Meetup: Making the case for new tools in tough times: Measure now, don’t be sorry later

From: Joseph T.
Sent on: Tuesday, November 18, 2008 9:20 AM
Announcing a new Meetup for Third Tuesday Ottawa!

What: Making the case for new tools in tough times: Measure now, don?t be sorry later

When: November 26,[masked]:00 PM

Where: Click the link below to find out!

Meetup Description: As we head into a recession, budgets are being cut. And communicators, marketers and community managers are being asked to get results with fewer resources.

In this environment, it is more critical than ever that you know what is going on out there and that you can demonstrate that you are achieving results and managing your resources effectively.

As the conversation about your organization has moved online, monitoring what is happening in social media and managing your response to this as an integrated part of your activities is essential.

By making savvy technology choices and focusing on the fundamentals, it?s possible to succeed in this critical environment.

Chris Johnson, President of dna13, Craig Comeau from Radian6 and Parker Mason from CNW Group will lead a discussion on the convergence of new media with the old stuff, and the value of a proper measurement program in tough times. Using examples drawn from well known companies and organizations in multiple sectors, learn about the secret sauce when it comes to making the case for new social media and PR software tools so as to link your communications programs to the achievement of your organization's objectives.

This event is free, thanks to the continuing support of our national sponsor, CNW Group. Thank you CNW!

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