Bob Pearson shares his insight into big business and social media

You may know him as Dell's Vice President of Communities and Conversations, where he headed Dell's social media team. But since April, he's Bob Pearson, President of the Social Media Business Council, which brings together large companies to understand social media and how they can adopt it in an intelligent, effective way.

The members of the Social Media Business Council are the heads of social media at Fortune 1000 companies, including Molson, Dell, Coca-Cola, Allstate, Cisco, Ford, General Electric, H&R Block, Home Depot, Intel, Intuit, Johnson & Johnson, McDonald's, Microsoft, Petro-Canada, Pfizer, Procter & Gamble, Starbucks, UPS and Walmart.

Bob has run one of the most successful social media outreach programs during his time at Dell. Today, he rubs shoulders with the senior executives who are trying to the do the same at other big companies. At Third Tuesday Toronto, he will share his unique perspective on the right way for corporations to engage with social media. What are the largest companies hoping to achieve through social media? What are the biggest challenges they have to adopting it effectively? What works well and what doesn't seem to work?

A word about admission

We're asking attendees to pay a $10 admission fee to reserve a space at this month's Third Tuesday Toronto. When we introduced this fee at the June Third Tuesday Toronto and Third Tuesday Ottawa, we dramatically reduced the no-show rate. Having an accurate sense of how many people will attend helps the Berkeley Event Venue to have just the right number of staff for our event.

You can pay in advance either using the Paypal button on the registration page or, if you have joined Zoompass, by zooming $9.50 to (613) 866-5132. (Disclosure: Zoompass is a Thornley Fallis client.)

The admission fee will be refunded to any students who present their student card at the registration desk.

Thank you to our sponsors

Of course, there's a lot that goes into putting together Third Tuesdays. And we couldn't do it without the support of our sponsors. Sponsors for this month's event include Molson Canada, Ferg Devins thought of us when he heard Bob was coming to Toronto and arranged for him to speak to us; CNW Group, our founding sponsor; and the Berkeley Event Venue, who provide us with a fabulous and friendly place to meet.