Jeremy Wright: The future of blog networks and online advertising

  • April 21, 2009 · 6:00 PM
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Would you take a 60% reduction in your salary in order to keep your company alive? The President of
b5media, Jeremy Wright, would - and has. In the first heady days of blogging, every conference and gathering of bloggers would echo the question: "How do I monetize my blog?" One answer was to join a blog network - harnessing the power of a single advertising sales team to place ads on your blog along with other blogs in the network. b5media is a pioneer in testing and reshaping the blog network model. In its four year life (so far), it has evolved substantially - evolved in terms of what it presents, how it attracts and compensates bloggers and how it packages and sells the advertising opportunities. Now, the recession is hitting advertising budgets and advertising sales - hard. Traditional media has been first to take a hit. We`ve seen newspapers disappear and television stations close. But online media outlets have not escaped. And b5media has been hit as hard as anyone. So, Jeremy and his management team developed a
survival plan. Jeremy took a salary cut to just above minimum wage. Other senior executives left the company. All in the name of
preserving the core publishing platform to grow again when post-recession budgets are restored. That takes guts. And it takes belief in a vision - a vision not only for a company but for the entire sector. What is that vision and belief that caused Jeremy Wright and his executive team to choose the course they did? Well, come to the next Third Tuesday Toronto to find out. As always, a big thank you to
CNW Group, who continue to sponsor Third Tuesdays everywhere.

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  • Kimi A.

    It was a great opportunity to meet people and ask questions directly to the "speaker".

    April 28, 2009

  • Adam F.

    This was my first time at Third Tuesday and it was a great experience. Jeremy's talk was extremely insightful and I'm looking forward to next month's meet-up!

    April 24, 2009

  • John P.

    candid, thoughtful.

    April 24, 2009

  • Heather R.

    I thought it was a very interesting meeting and glad that I attended. In future meetings I'd like to discuss more about monetizing social media -- and making the case to business what are the benefits to becoming part of the 'groundswell'.

    April 22, 2009

  • Jon A.

    I posted about it on my blog today and left a comment on your event page so others can view it.

    April 22, 2009

  • Scott

    Interesting, but way off topic. The future of the networks wasn't discussed much, and online advertising not at all. It was a "how I did it & how it works" session. Interesting, but not relevant to the topics.

    April 22, 2009

  • Maria K.

    Jeremy is truly passionate about b5media. He believes in its team and its bloggers and wants it to continue to succeed. He sees the value in metrics and how to create value for their advertisers, which are the key to b5media's growing success along with hiring and motivating great bloggers. Other companies who want to succeed in this economic climate online, should take note and follow in Jeremy's footsteps.

    April 22, 2009

  • Brian S.

    Good to see some challenging questions. Less pitch and more meat.

    April 22, 2009

  • Jon A.

    This is my first Third Tuesday event in quite a while and really enjoyed it. The blogger in me took away some good ideas, and it was great to be in the company of others trying to better understand this space. I posted my fuller thoughts this morning, and you're welcome to give that a read - http://www.ipcom-insights.com/b...­. Am looking forward to the next event and getting to know more people in this community!

    April 22, 2009

  • Tim G.

    Thanks Joseph and Michael for continuing to organize these events. Tim from CNW.

    April 22, 2009

  • Andrew M.

    First time attending one of these and thought it was very good. Will look forward to future events

    April 22, 2009

  • A former member
    A former member

    The vibe, conversation and the topic were great. Jeremy is modest for his achievements as they relate to building a sustainable company (community) of purpose-driven performers. It was useful to hear perspectives around the success formula from Rick and Rachel. For me, the purpose of any event is to chat afterward about one thing that made someone?s night while asking the question: ?What'ya passionate about?? It?s always a pleasant surprise hearing their story no matter who you ask.

    April 22, 2009

  • Tim B.

    Very informative.

    April 22, 2009

  • A former member
    A former member

    I think a lot of the information was very general in nature and I think people were looking for more specific details.

    April 21, 2009

  • Brian A.

    I found out some interesting things about blogging that I can use in my business.

    April 21, 2009

  • Jim C.

    Agree that Rick Segal's and Rachel's insight helped fill out the picture.

    April 21, 2009

  • Jim C.

    Good discussion - probably not a concise story about the future of blog networks but still lots of insight.

    April 21, 2009

  • A former member
    A former member

    Jeremy was very informative and forthcoming. It was interesting to hear how b5media is structured, how they package for advertising and PR. Also great to hear the recruiting process for bloggers on the site and the critieria for b5media bloggers to maintain. His personal history in the industry was of equal value. The crowd asked pertinent questions which again were hightly informative. I was pleased to be able to speak with Jeremy afterwards regarding the relationship between bloggers and PR peeps and gained some valuable insight from our conversation.

    April 21, 2009

  • Eden S.

    I appreciated Jeremy's candidness and comfort discussing any aspects of his experience prior to and with b5media with the exception of potential acquisition deals.

    April 21, 2009

  • Joseph T.

    Jeremy provided great insight into the mind of an entrepreneur and the evolution of consumer generated media, blogging and online advertising. He was witty, engaging and candid. Having Rick Segal as well as members of the b5Media team there turned a great event into something truly extraordinary.

    April 21, 2009

  • Aggie F.

    He shared some good insights that I will consider incorporating going forward.

    April 21, 2009

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