Mitch Joel on Your Personal Brand

  • February 23, 2010 · 6:00 PM
  • This location is shown only to members

We have a special Third Tuesday Toronto on Feb. 23. It's special because we're holding it in conjunction with
Personal Brand Camp - a project being undertaken by
Michael Cayley for the students studying social media at Humber College. During the afternoon, the Humber students will meet with volunteer mentors to discuss the importance of their online personnas, the issues involved and how they can develop an online brand that will be consistent with the people they are. Then, in the evening,
Mitch Joel will be our featured speaker at Third Tuesday. Mitch has built a remarkable personal brand. He is well known and widely respected as a marketing thought leader. This year, he published
Six Pixels of Separation, a handbook to digital marketing and social media. He's often referred to as "Canada's
Seth Godin." That's no small feat. Mitch will offer us his perspective on the concept of personal brand. Does he build his brand consciously? Are there rules, implicit or explicit, that he applies in doing this? Is personal brand building something that we all should be engaged in? What advice would he offer to anyone concerned about the image they project online and in the real world. Students will be admitted free of charge. If you're a student, please indicate this in the comment when you register and then bring your student ID as proof of status when you register on the night of the event. As always, thanks are due to our Third Tuesday sponsors -
CNW Group,
Molson Coors Canada,
Rogers Communications,
Radian6 and
Fairmont Hotels and Resorts. Their support make it possible to bring great speakers like Mitch not just to Toronto but also to Third Tuesdays across Canada.

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  • Adam W.

    Mitch was full of great insight, even in his brief presentation. Definitely someone to learn from when it comes to navigating the world of social media, and managing your digital footprint. My only complaint: the mic volume was a tad low, and I had a hard time hearing him some of the time.

    February 24, 2010

  • Jim C.

    Excellent presentation focusing on how just to be yourself with respect to personal branding, with focus on talking about your passion(s).

    February 24, 2010

  • Michael C.

    Mitch - how would you follow up on your opening gambit: Personal Brand R.I.P.?

    Personal Brand seems like a misnomer. For most, the primary motive for expanding and managing their online presence is professional. Even the concept of "Brand", whether on a side of beef or in a 30 second spot, has its roots in broadcast/one way media.

    Everyone, even consumer brands have discovered that managing perception online requires different thinking, skills and tactics then traditional brand management.

    I hope that the idea of "memetic brand" is a valuable add, that helps us consider these differences. Another source of discomfort - our lives, our personal identities, our social connections are being flooded/mediated by broadband connectivity and we have no more choice in this then we do about adapting to the electric light bulb. It is changing everything. Perhaps "Personal Brand" is a necessary stepping stone? We need events like last night to cope with these changes.

    February 24, 2010

  • Michelle G.

    Mitch Joel's presentation was engaging and relevant. I was really impressed with his handling of the not so easy questions that were thrown at him. I would definately see him speak again.

    February 24, 2010

  • A former member
    A former member

    I heard nothing really new from Mitch till the questions (my mother always told me be nice to other people and not grab everything for yourself). Some things such as the time spent with the man and his yellow plastic lightbulb as pointless as far as I am concerned - for the PR students I would say, stick to the topic which was Personal Brand & Social Media as far as I know (let me know if that is what they teach you).
    In fact the real saviours of the evening were the many students with questions which were relevant, interesting and focused on the topic of the evening and forced Mitch to finally addresss the real topic - thank you students and other people with questions you saved the day

    February 24, 2010

  • Mark

    Liked Mitch's presentation, but networking was challenging for a newcomer: it appeared that too many people peeled off into established groups/cliques from previous sessions. Is there any way to facilitate opening things up more?

    Top take-aways from Mitch's presentation:
    http://webheresies.com/?p=164

    February 24, 2010

  • Michael C.

    A last thank you to Joe, Mitch, the Third Tuesday Toronto meetup group and its sponsors for the keynote complimenting HumberPR's #pbcamp2.

    Mitch - I loved your opening gambit: Personal Brand R.I.P.

    There are structural reasons why so many are uncomfortable with the notion of Personal Brand. That is why this conversation is such a value add from so many different angles: http://bit.ly/67I2C2

    #TTT pls share your concluding thoughts: http://bit.ly/9lFrbQ

    February 24, 2010

  • Nicole F.

    This wasn't the first talk I'd heard from Mitch, but still got a couple of great nuggets of insight that were fodder for some spirited discussion at dinner after. Great session.

    February 24, 2010

  • A former member
    A former member

    Some good reminders from Mitch as to the effect of personal brands and what we should be considering every day. Important to remember it is not all about your online brand and building that core foundation (the conversation with yourself and 1:1 ) before you go to the 1 to many model is key. Great to have met so many enthusiastic and appreciative students from Humber PR, look forward to helping mentor a few of you. Just my toonies worth!

    February 24, 2010

  • A former member
    A former member

    Some thoughtful insights and ideas. Not particularly experience anything did not know or had not heard before, but then topic was in part aimed at social media/PR students.

    February 24, 2010

  • A former member
    A former member

    Not a lot of new insight, and seemed like a 20 minute commercial for his book

    February 24, 2010

  • A former member
    A former member

    Great session, thought-provoking and inspires us to find our brand.

    February 24, 2010

  • A former member
    A former member

    Mitch was very engaging and told a great story. The audience was very receptive and there were great questions.

    February 24, 2010

  • Stephanie F.

    really liked the speaker -- was a bit too packed in for me but over all it was good

    February 24, 2010

  • A former member
    A former member

    Great presentation with lots of good reminders about what's important and how to stay real - be cool.

    February 24, 2010

  • A former member
    A former member

    Topline and to the point. A few good nuggets to take forward. I would imagine a longer presentation
    or workshop would be interesting and very valuable.

    February 24, 2010

  • A former member
    A former member

    Presentation was great. Longer Q&A would have helped. If everyone is blogging and writing, who is reading and listening?

    February 24, 2010

  • thenewkid

    Great presentation Mitch! Thanks to all the Humber PR students for being good sports. I owe you each a coffee :) http://twitter.com/thenewkid

    February 24, 2010

  • A former member
    A former member

    Although I would have enjoyed a longer version of the presentation, I think the talk was excellent and quite inspiring. Thanks!

    February 23, 2010

  • George O.

    Great event! Mitch is very grounded and offered valuable advice.

    February 23, 2010

  • Caitlin M.

    such a great speaker. I gained so much insight on personal branding and the authentic self.

    February 23, 2010

  • Jeremy

    It was pretty short, wish it was a longer presentation.

    February 23, 2010

  • A former member
    A former member

    In addition to sharing his wisdom, it was great to experience Mitch Joel 'walking the talk' as an authentic personal brand in person!

    February 23, 2010

  • Vivienne S.

    Mitch Joel's great. Excellent speaker and very inspiring. Came home with a bunch of notes. Am sitting at my laptop now eager to create.

    February 23, 2010

  • A former member
    A former member

    Great advice and guidance on how to get going and what to avoid

    February 23, 2010

  • Femma

    Good talk. Short.

    February 23, 2010

  • A former member
    A former member

    I thought it was very inspiring. I attended the personal brand camp before hand and it is quite interesting to see the different opinions on the matter(for example considering Personal Brand as a reputation when really it is more of an extension of your persona, and it’s not ONLY about having to build that reputation). Being new in the social media world, I truly believe this was a valuable experience. Thanks again for sharing the love!

    February 23, 2010

  • Frank A.

    I'm not a Humber student

    February 23, 2010

  • Frank A.

    One of the best meals I've ever had

    February 23, 2010

  • Jennifer A.

    I was thrilled to be able to listen to someone of this calibre within such a relatively intimate and informal group (and it was cheap too!). He was thought-provoking and his presentation was masterful (did you see the way he used Powerpoint? That's the way Powerpoint was meant to be used. He used pictures to represent ideas and very few words--such a stark contrast from people who put all their notes on Powerpoint and then proceed to read them to you). The Q&A session at the end was quite lengthy, compared to the talk, and I really appreciated that--we can all read his book but to get his off the cuff comments was fantastic. Super meetup! Thanks!

    February 23, 2010

  • Bernard

    Mitch rocked! He really brought home for me what a personal brand should be!

    February 23, 2010

  • A former member
    A former member

    I would hve liked more than 20 minutes of Mitch. He was excellent.

    February 23, 2010

  • Jen W.

    Just testing if the notifications have been turned off.

    February 23, 2010

  • thenewkid

    @bradchoma Amen brother! I finally learned how to turn the notifications off :) http://yfrog.com/4efd0p

    February 23, 2010

  • Brad C.

    In fairness to @thenewkid, I was considering using a Humber Student as a back rest before I recognized the pattern. Too late, but it would have been great if the registration page had a student registration toggle so non-students aren't bombarded with endless student notifications. Go Humber!

    February 23, 2010

  • Holly B.

    Is there a Twitter hashtag associated with this event? It would seem that #ttt is most appropriate. Looking forward to tonight!

    February 23, 2010

  • Amanda

    I'm one of the lucky Humber PR Graduate Certificate Students!

    See you all tonight

    February 23, 2010

  • Jaymes B.

    I'm a Humber PR student.

    February 23, 2010

  • Hayley

    I am a humber PR student

    February 23, 2010

  • Alvin D.

    Looking forward to this event today

    @thenewkid - I am " Not " a Humber PR Student.
    So don't worry you won't be alone LOL


    Liv, Luv, Laf & Lurn,

    Alvin D

    February 23, 2010

  • Katie T.

    I am i Humber PR student

    February 23, 2010

  • robynlandau

    I am also a Humber PR student!

    February 23, 2010

  • thenewkid

    @MichaelCayley I believe the tone I used was meant to be perceived as sarcastic considering to the amount of emails I was receiving due to my failure to manage my meetup notification settings :p I was aware of the instructions... just thought perhaps a bit of a personal touch on the comments would have been more fitting, after all, they are all looking to differentiate themselves. I'm sure you'll remember my name ;)

    February 23, 2010

  • Jeremy

    Wow this event is going to be huge tomorrow. Largest attendance ever at Third Tuesday Toronto?

    February 22, 2010

  • Erin

    are any PR students allowed to join the meeting at 6pm, or is that only for Humber students as well?

    February 22, 2010

  • Auravelia

    I'm a Humber PR student.

    February 22, 2010

  • Helen L.

    I'm a Humber PR student

    February 22, 2010

  • Michael C.

    @thenewkid You will note in the description above that Joe asked our HumberPR students to leave a comment noting their affiliation for registration purposes.

    February 22, 2010

  • Kelly D.

    I'm a Humber PR student.

    February 22, 2010

  • thenewkid

    I think we get the picture ya? There are alot of Humber PR students coming. You guys can all huddle together tomorrow and take a picture and send us ONE email with it attached. Deal? :) Either that or one of you tell me how to update my notification settings so I don't get an email every 5 minutes ;)

    February 22, 2010

Your organizer's refund policy for Mitch Joel on Your Personal Brand

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled

Additional notes: Admission is free to students. If you are a student, please indicate your school when in the comments field when you register and bring your student ID to the door as proof of status.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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