The Return of RichardAtDell

Dell is one of the best known and longest standing case studies of the successful use of social media. It might well not have turned out this way. In fact, Dell was one of the early examples of a company on the receiving end of viral criticism and anger. Rather than go into a shell or attack its critics, Dell chose to enter the social media discussion, learn from it, win friends, and gradually turn things around. Today, Dell uses social media for many purposes, including to connect with customers, build brand and as a retail channel.
RichardAtDell, aka Richard Binhammer, has been from the outset one of the constants in Dell’s social media presence. Well, it’s not 2006 anymore. A lot has changed. And RichardAtDell has been there to experience the evolution of social media first hand. As the saying goes, he’s forgotten more than many of us ever will learn. I hope that you’ll join us at Third Tuesday to hear from one of the leading corporate social media practitioners as he talks with us about the journey he’s been on, the path we’re following, and where he sees things going in the future.
Thank you to our sponsors. Once again, I’d like to thank our sponsors –
CNW Group,
Rogers Communications,
Radian6, and
Fairmont Hotels and Resorts. Your sponsorship makes it possible for us to bring great speakers not just to Toronto, but to Third Tuesdays across the country. You make third Tuesday a truly Canadian affair.
Student Tickets The Third Tuesday speakers have a lot to teach all of us. And we want students to be able to participate. So,
Thornley Fallis is sponsoring free admission for any registered students who want to attend. If you're a student, please register in the normal way. But when you arrive at the registration desk, simply present your student ID and we'll refund your registration fee.

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  • A former member
    A former member

    Great venue, great speaker and executed smoothly. Led to some interesting conversations after.

    November 26, 2010

  • Promod S.

    Previous TTT speakers set high standards. So I expected more. More preparation. More meaningful content. More time for questions. Some visuals. The highlight was talking to unexpected guest Mitch Joel! There's more in my blog post http://goo.gl/fb/ecSEu

    November 10, 2010

  • Brian C.

    Richard's presentation was a frank discussion from a down to earth person who had a lot of practical hands-on experience. His answers seemed to be honest and grounded in his experience, helping Dell to figure out how to deal with social media. There are too many companies making lofty claims about magical benefits resulting from social media. Richard's presentation was one of the most grounded that I've seen in a while. Thanks for your frank talk @RichardatDELL.

    November 9, 2010

  • Lisa P.

    I frankly thought Richard was a bit arrogant. I liked the idea of not having a presentation, but he didn't provide much context to set things up, and then offered to answer questions - and then treated everyone who asked a question like a bit of an idiot. A few good nuggets, but not the best speaker.

    November 9, 2010

  • Rob M.

    Richard delivered a direct and insightful talk despite someone twittering that he was a curmudgeon, which was not apparent to me. He was engaging and a talented business operator and business communicator among many other things.

    November 9, 2010

  • A former member
    A former member

    richardatdell was thought provocing and addressed key issues bang on - no candy coating or half truths ....

    November 9, 2010

  • Amy W.

    The Q&A portion of the presentation was the most beneficial item of the night.

    November 9, 2010

  • A former member
    A former member

    I was diappointed. I felt that Richard didn't prepare well and I would have liked more insight as to what Dell is doing. It seemed like the Q&A was supposed to drive the discussion as opposed to his talk.

    November 9, 2010

  • Jim C.

    Great that he moved on to how they leverage social media as an internal business tool and put some realistic perspective on its scalability (or lack thereof)

    November 9, 2010

  • Brian S.

    Richard was good. Honest, frank, and I loved that it was more of a conversation. But what would you expect from someone who created 'the conversation'. Great job Joe for organizing.

    November 9, 2010

  • A former member
    A former member

    Great speaker!
    Good venture!
    Well organized!
    Thanks to all!
    Peter

    November 9, 2010

  • Matthew C.

    The speaker was awful. His delivery of the material was poor and the material it self was far too basic and unstructured.

    November 9, 2010

  • Brian R.

    I don't get the opportunity to attend these events often, but I have always had very positive experiences at the TTT Meetups. I have always come away with something to think about, or a different perspective on the work I/we do. I don't feel last night's event lived up to my expectations. Richard seemed unprepared, or maybe it was more that he was uninterested. It made for a less than engaging presentation and felt like a waste of time. I don't think this should reflect poorly on the organizers - keep up the good work.

    November 9, 2010

  • Jessica M.

    Richard had some interesting points. I like that he's no BS. But would've liked it if he was better prepared and shared more insight in a clear manner. Also, the question period seemed pretty short.

    November 9, 2010

  • A former member
    A former member

    He's a great speaker but I was hoping for more social activity afterward.

    November 9, 2010

  • A former member
    A former member

    2 poor speakers

    November 9, 2010

  • Roberto F.

    This was my first Third Tuesday and I was glad to meet a lot of receptive professionals. People were open to talk and share experiences. For the presentations itself, I found it a little bit disappointing. I don't know if there are no SM secrets to be revealed anymore, but I felt that content overall could be better explored. The Q&A session at the end pushed things a little further and made the night worth in terms of content. But for the networking and professionals involved it was a 5-star night.

    November 9, 2010

  • Boyd N.

    Not especially useful. Richard Binhammer is not an engaging speaker, especially when he tries to be homespun. He needs a more disciplined presentation that moves beyond the basics and takes seriously his role as social media thinker. The @49pixels presentation need not have been so long, and it is remarkable today that a presenter with slides doesn't have a remote changer.

    November 9, 2010

  • A former member
    A former member

    RichardAtDell was great; love that he was a straight shooter and didn't speak in industry jargon

    November 9, 2010

  • Omar H.

    seating was tight.

    November 8, 2010

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