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Content Rules with C.C. Chapman

C.C. Chapman, co-author of Content Rules, is our January Third Tuesday Toronto speaker. What's Content Rules all about? In C.C.'s words: Content Rules: How to Create the Right Kind of Stuff That Engages (Not Bores) Your Customers Your brand is a publisher now. That's a frightening notion, perhaps, but it's also a tremendous opportunity. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an unprecedented opportunity to engage directly with your customers. So instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have a rich and awesome alternative. Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web. Produce good stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you: Content is king! Content rules!
Read the book. Meet the author And here's some more good news. When I told the folks at Kobo.com that we'd be having C.C. as our first speaker of the New Year, they made a point of ensuring that we can buy Content Rules as an ebook from Kobo. If you're planning to attend, hop over to Kobo and
get Content Rules as an eBook. Or, if you still love the feel of bound paper, you can
order a physical copy of Content Rules from Chapters. Either way, reading the book before you meet C.C. will add to your experience.
Thank you to our Sponsors Finally, as always, I want to thank the Third Tuesday sponsors -
CNW Group,
Rogers Communications,
Radian6 and
Fairmont Hotels and Resorts. Their sponsorship for Third Tuesday makes it possible for us to bring great speakers like C.C. not only to Toronto, but to Third Tuesdays across the country. Thank you CNW, Rogers, Radian6 and Fairmont for helping us to build a vibrant community of social media practitioners.
A special deal for students Once again, we want to make these events freely available to students. So, if you're a student, simply show your student ID when you register at the event and
Thornley Fallis will refund the cost of your registation.

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  • A former member
    A former member

    Great speaker, but TTT needs to work on its Q&A section. Setting clear guidelines about how much time each question is allowed would help.

    January 29, 2011

  • Brian R.

    Great event. One of the best yet. C.C. tells it like it is in an engaging and easy to understand way. He made it enjoyable and not academic and did a great job answering questions he didn't need to answer.

    January 21, 2011

  • Shelley P.

    Great meeting. Very passionate (and sometimes emotional) discussion about content. Bought the book and looking forward to reading it.

    January 20, 2011

  • Promod S.

    Where was the content? CC is engaging, entertaining, good-natured, forthright, energetic and loud. He answered questions well. Who was running the question period? Let's stick/enforce the convention of one (short) question per person. Getting back to the content, CC didn't seem to have a coherent presentation. Compare that with earlier TTTs with Julien Smith and Shel Israel who took the time to prepare. Each of CC's talks is probably quite different but that's hardly an example of the power of evergreen content. Since CC used no visuals, he could have stood at stage centre where the lighting was better.

    January 19, 2011

  • Suzanne

    Ironically, very little actual content. If his book is like his presentation, it must be pretty vapid.

    January 19, 2011

  • Lisa P.

    Great enthusiasm. Great speaker. Lousy questions, though - there should be more moderation of the Q&A session.

    January 19, 2011

  • Michael K.

    I liked C.C.'s natural presentation style and it was good to hear his endorsement of the value of ignoring fears and getting content *done*. I'm not part of the 'PR' community but I do check in to PR related events occasionally - and that gives me a sort of 'time-lapsed' view of how social media / technology is being regarded and used in PR. A couple of years ago I heard a lot of talk about 'authenticity' but didn't hear it last night. Thankfully I didn't hear it on the list of C.C.'s buzzwords to avoid either - but I haven't read his book yet. Buzzword or not, I still think much of what content is about (and what C.C. was saying) amounts to our collective and individual struggles to find authenticity in a wired world.

    January 19, 2011

  • Karen Schulman D.

    C.C. was a pleasure to listen to, the crowd was lively and engaging and the food at The Pilot was excellent...AND they had WiFi...what's not to love about this event?

    January 19, 2011

  • David E.

    Chapman entertained and informed, not always as easy as it sounds. Wish he gave a few more success examples.

    January 19, 2011

  • Casey E. P.

    C.C. Chapman's a fun guy with lots to share. Crowd was engaged, he was candid with what he had to say - it was good :)

    January 19, 2011

  • Lindsay B.

    My first Third Tuesday but definitely not my last. Great night, interesting and diverse crowd, warm and human speaker. I highly recommend it to anyone looking to network. Can we do summer meetups on the rooftop patio..? ;)

    January 19, 2011

  • A former member
    A former member

    One of the best presenters at TT. The good looking moderator may want to manage the Q and A a little more energetically.

    January 19, 2011

  • Jim C.

    Good information in the presentation. Created some interesting dialogue with audience members.

    January 19, 2011

  • A former member
    A former member

    It was a great event - lots of insight and good ideas - common sense stuff that you just don't think of because its common sense... :)

    January 19, 2011

  • Mark

    Ok - a little too much of people doing a hard-sell of their services. amongst the crowd. That's not networking, folks - that's sales.

    January 19, 2011

  • A former member
    A former member

    I thought CC hit it out of the park, last night, very personable guy who is a great speaker. Thoroughly enjoyed the evening

    January 19, 2011

  • A former member
    A former member

    The content was okay, but I wish his presenting style was a bit more organized and coherent. There were to many 1on1 conversations taking place throughout which seemed to scramble his message. If nothing else the food was amazing!

    January 19, 2011

  • Brian C.

    There were some good ideas, and the presenter had a great sense of humour. However, I would have liked to hear more substance than personality. Perhaps CC could get to the point sooner, and give away more advice during his successive presentations. Nonetheless, I found the book to be fairly focused and well written, so I purchased it in the end. Book review to follow.

    January 19, 2011

  • Erin B.

    I always have a great time at Third Tuesday. The crowd is full of ambitious, thoughtful communications professionals and the speakers are always great. This month was a treat - C.C. is a good friend and a great content expert. Only complaint is the venue - we used to have the same problems (people talking at the back, not enough space for seating) when we held Sprout Up there. But I do love their food and atmosphere! Kudos to the team.

    January 19, 2011

  • Ryan B.

    Great speaker, less than great questions from the audience. Better moderation might have prevented the eight follow-up questions from one person.

    January 19, 2011

  • A former member
    A former member

    Great content. Interesting Q&A at the end. Definitely a lot of people for that small space, though!

    January 19, 2011

  • Brian R.

    Best one yet! Thanks CC, Joseph, and sponsors. Great venue too.

    January 18, 2011

  • Connie C.

    Thanks everyone for keeping your germs isolated. I hope you all feel better soon!

    January 18, 2011

  • Casey E. P.

    Looking forward to this, personally. The more great content that's out there, the more effort everyone puts in to publishing it with consistency!

    January 18, 2011

Your organizer's refund policy for Content Rules with C.C. Chapman

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled
  • you can cancel at least 10 day(s) before the Meetup

Additional notes: Students: Show your student ID at the time you register for the event and we'll refund you admission fee.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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