RichardatDell, Richard Binhammer, shares his perspective on Dell's social media

  • December 4, 2007 · 6:00 PM
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Richard Binhammer, RichardAtDell, will be speaking at the Third Tuesday Toronto on December 4. Dell is a prime case study of a company that took its lumps through social media. In the summer of 2006, the company was hit by two social media crises: Exploding batteries on YouTube and Jeff Jarvis' Dell Hell meme over his unhappiness with the company's support service. Dell also is a prime example of a company that adopted social media as part of the response to its problems. The company launched Direct to Dell, a blog where real employees talk about Dell's products and services and answer questions and issues raised by people in comments or in posts on their own blogs. It has buttressed that with a program of blogger relations, reaching out to bloggers to get to know them and become part of their community. It also has launched Dell IdeaStorm, a site that allows consumers to make suggestions to Dell and then enables the community to vote for or against these suggestions. Richard Binhammer has been at the centre of Dell's social media efforts from the outset. A key member of the Dell blogger outreach program, his comments, signed as RichardAtDell, appear across a broad range of blogs dealing with computing and social media. Recently, he stepped out front, launching his own blog, where he writes about corporate communications and social media relations. Richard will be on hand at Third Tuesday to share the personal perspective he gained as one of the key players behind Dell's drive to learn about and adopt social media best practices. It should be one of our best events yet.

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  • Samantha

    The Service was mind blowing! Thank you so much to Fionn McCool's for offering up the space and the time to host Third Tuesday. Richard's discussion was both uplifting and highly informative, leaving me with countless notes to take back to the office and review with my colleagues. I would like to thank Richard for also taking time out of his busy schedule to come join us for the evening and share his experiences with all of Social Media enthusiasts out there.

    December 7, 2007

  • tagurit

    Great event. Good smart questions. Should have had a loo break for 15 mins...had nothing bad to say about this. I felt it was particularly interesting in that Richard was not all weird about giving out proprietary information. He was very generous and forthcoming and although he started out a bit rough, it was a great Q & A and I learned a lot. Moderator was great too!

    December 5, 2007

  • Dave F.

    Great presentation. Wonderful illustration of how large corporations can successfully embrace social media.

    December 5, 2007

  • Brian A.

    These events are always top notch; tonight was no exception.

    December 5, 2007

  • Jim C.

    Excellent information on the potential for business change driven by monitoring and communicating with your customers via blogs. Probably one of the best Third Tuesday events yet.

    December 4, 2007

  • Connie C.

    I enjoyed having such great opportunity to ask questions. "Master of ceremonies" needs to circulate a bit more around the room however. A little stuck on one side of the room... otherwise, fantastic event. Lively session.

    December 4, 2007

  • bill

    scheduling conflict

    December 4, 2007

  • A former member
    A former member

    He wasn't well mic'd; he's better blogging than talking - please get to the point and move to the next question; 1.5 hours was way too long.

    December 4, 2007

  • A former member
    A former member

    Full house! The talk was informal, but informative. Thanks to all who helped to organize.

    December 4, 2007

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