December 4, 2007 · 6:00 PM
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Richard Binhammer, RichardAtDell, will be speaking at the Third Tuesday Toronto on December 4. Dell is a prime case study of a company that took its lumps through social media. In the summer of 2006, the company was hit by two social media crises: Exploding batteries on YouTube and Jeff Jarvis' Dell Hell meme over his unhappiness with the company's support service. Dell also is a prime example of a company that adopted social media as part of the response to its problems. The company launched Direct to Dell, a blog where real employees talk about Dell's products and services and answer questions and issues raised by people in comments or in posts on their own blogs. It has buttressed that with a program of blogger relations, reaching out to bloggers to get to know them and become part of their community. It also has launched Dell IdeaStorm, a site that allows consumers to make suggestions to Dell and then enables the community to vote for or against these suggestions. Richard Binhammer has been at the centre of Dell's social media efforts from the outset. A key member of the Dell blogger outreach program, his comments, signed as RichardAtDell, appear across a broad range of blogs dealing with computing and social media. Recently, he stepped out front, launching his own blog, where he writes about corporate communications and social media relations. Richard will be on hand at Third Tuesday to share the personal perspective he gained as one of the key players behind Dell's drive to learn about and adopt social media best practices. It should be one of our best events yet.