Alex & Ali de Bold on starting a Web 2.0 site: ChickAdvisor

  • January 23, 2008 · 6:00 PM
  • This location is shown only to members

ChickAdvisor co-founders Alex and Ali de Bold will provide the next Third Tuesday Toronto gathering with a behind the scenes look at the challenges and experience of establishing a Web 2.0 site. Alex and Ali describe ChickAdvisor as "a social shopping reviews website for women to share advice on everything from hair salons to health clubs. All content is user generated and focuses on the products and local services women use every day. Members can add reviews, send links to their friends, add items to their hotlists and click through to buy items locally or online. Nothing beats a good recommendation and that's what ChickAdvisor is all about!" In its first year the site expanded to include a deals section, forums, a product review club and blog page where individual bloggers are featured. This summer, ChickAdvisor launched a street fashion video series called "Where'd You Get That?", which was sponsored by Alliance Atlantis and featured on Slice.ca. Several times a year, ChickAdvisor brings the party offline through a series of "Shop Crawls", where Toronto members are treated to a night of exclusive discounts from local boutiques, followed by an after party with bags of free swag from major beauty brands. The Shop Craw was created in response to Member's requests to meet up and party in person. ChickAdvisor launched September 2006. Members can add reviews from most major cities in North America. Currently the most popular cities are: Toronto, New York, Ottawa, Los Angeles, Winnipeg, San Francisco, Atlanta, Vancouver, Chicago, Boston, Montreal, London and Calgary. All of ChickAdvisor's growth has been organic and self-funded. As has been the case all year, we're thankful to our sponsor, CNW Group, whose financial support makes it possible to run Third Tuesdays in Toronto, Vancouver, Ottawa and Montreal as FREE events. Thank you CNW for supporting the Canadian social media community.

Join or login to comment.

  • Tm M.

    First off...the presentation, the format, the place was great. It gave me a better understanding how to host a similar venue. Found one or two familar faces - that's always a bonus in such a random gathering. Now to the main points: I wish the Mics where closer to the Alex and Ali. Even though they answered the questions, it was a hit and miss if you where closer to the door. I also agree with most of you - the presentation should have started a tad later giving us late bloomers to chill and meet new faces. I liked the venue, but the organizer could have mentioned that you are within the building. I had to circulate 181 University a few times to notice that's inside. The best response to a Q was the one on 'Crowdsourcing' - I especially enjoyed that one and the fact there is more professionals out there who into the organic growth than the attainability reward themselves with fast and instant cash. Overall good job, would I come out again - probably so. Till then...

    January 24, 2008

  • A former member
    A former member

    I am just getting back into social media again, and so was only there observing and listening. The resources mentioned along were worth it for me.
    I loved the balance of the discussion though - good mix of media savvy and tech talk.
    Ali and Alex were very candid and managed questions well, along with keeping a flow going.

    thanks

    January 24, 2008

  • A former member
    A former member

    The informal "chat" format was nice, but preceeding it with a more focused presentation may have allowed the information to come out in a less random manner.

    January 24, 2008

  • Brad B.

    I like the format - allow the audience to ask the questions following a 10-15 minute chat about the topic/book/business etc. This allows the session to not get mired with long-winded discussion of single points. It also allows the different perspectives (marketing/pr/media/business etc) to come through.

    January 24, 2008

  • maggie f.

    I'm probably being selfish, but it would be great if the speakers started a little later so there was more time to chat with people before the event got underway

    January 24, 2008

  • saul c.

    The networkign was good and I enjoyed the people but I wished that the presentation was a bit more lively

    January 24, 2008

  • Vexx

    It was my first time event and it was well run and the people where very inviting.

    January 24, 2008

  • Michelle

    Interesting social media topic! I enjoyed the speakers very much. Successful event, once again :)

    January 23, 2008

  • Henna

    I didn't really learn anything that I didn't already know about.

    January 23, 2008

  • Connie C.

    Great discussion - lots of Q and A with the audience so we could get at the heart of what we want to know. Good job. Lots of time afterward for networking.

    January 23, 2008

  • Eden S.

    Thanks for asking me to emcee; it was a pleasure.

    January 23, 2008

  • Chris

    As a startup founder myself, I can fully relate to what Alex and Ali are going through. Wish them the best of luck with this venture. Work hard and watch the fruits of your labour blossom. Everyone is routing for you two.

    January 23, 2008

  • Mike B.

    It seems like a very good event. I think that a little more direction as to where specifically the meeting is taking place would be helpful. Unfortunately I missed Alex and Ali speaking while sitting at the main bar waiting for them.

    January 23, 2008

  • A former member
    A former member

    I would have liked to mingle and have drinks before hand and here the presentation a little later...maybe around 7ish? It might also make people a little more comfortable to ask questions.

    January 23, 2008

  • A former member
    A former member

    Too short. Also better to have speakers present/speak before opening it up to questions. Would help the flow...

    January 23, 2008

  • Connie C.

    Third Tuesday is a great chance to network and hear a speaker with fresh ideas.

    January 11, 2008

  • Eden S.

    I'm looking forward to this event. I've been a fan and friend of ChickAdvisor for a while.

    January 10, 2008

Our Sponsors

People in this
Meetup are also in:

Create your own Meetup Group

Get started Learn more
Bill

I started the group because there wasn't any other type of group like this. I've met some great folks in the group who have become close friends and have also met some amazing business owners.

Bill, started New York City Gay Craft Beer Lovers

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy