May 20, 2008 · 6:00 PM
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Are you struggling with how to measure the impact and value of social media in your company or organization? You're not alone if you are. This month`s Third Tuesday Toronto has a panel of measurement experts who will lead us in a discussion of how we can move beyond social media as a faith-based initiative to measure its effects and contributions to the achievement of organizational objectives. Leading our panelists will be Katie Paine, President of KD Paine and Partners and author of Measuring Public Relationships. Joining Katie will be Marshall Sponder, the Chair of the Web Analytics Association`s Community and Social Media committee, and Marcel Lebrun, President of Radian6. Our panelists will be arriving at Third Tuesday straight from the Roundtable on Social Media Measurement and Metrics. So, this will extend the conversation beyond the roundtable into the broader social media community in Toronto. And we`ll be recording this session so that we can pick up quotes and snippets of the discussion for inclusion in the White Paper that we will be writing following the Roundtable. So, plan to come out for a good discussion with some smart people who know a lot about measurement and, like us, are looking for ways to measure the impact of social media. As always, this event will be free to anyone who wants to participate. Thanks to CNW Group who have sponsored us throughout the year and wherever Third Tuesdays are held. You keep the community in social media.