October 7, 2008 · 6:00 PM
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Enterprise 2.0: How social media will change the future of work Social media has taken the Internet by storm, generating an unprecedented level of audience participation in corporate communications and marketing that were previously tightly controlled. Niall Cook is Hill & Knowlton's worldwide director of marketing technology and author of Enterprise 2.0, one of the first books to explain the impact that social software will have inside companies. Join Niall as he introduces this emerging landscape and the key concepts that make up 'Enterprise 2.0'. Using examples from well known companies in different industry sectors, he will illustrate how to apply enterprise 2.0 thinking to encourage communication, cooperation, collaboration and connections between employees and stakeholders in your own company.