May 23, 2008
Social media is the leading edge of mass communication. Mass was born in the 20th century; the 21st has shot the old model all to hell. Or heaven... because that is where Truth lies. Is there Truth in advertising? There is now.
Strategic creative guy heading up planning at MacLaren McCann. 30 years of swimming in marketing and communication trends, learning how to surf the crest of the wave. Serial group joiner - in search of passion and polemic.
It's fun. You meet unexpected people you'd likely never meet any other way. They are always relevant to you, and you have to discover how!