Measurement expert Katie Paine will be in Toronto speaking this week. But she's also said that she'd like to get together in a less formal setting with Toronto's social media community.

So, we're organizing a special Third Tuesday Tweetup with Katie Paine.

How is this different from a regular Third Tuesday?

Well, we'll have dinner in addition to our usual mixing and mingling. And instead of a presentation, Katie will suggest one or more topics that we can discuss as a group. For example, she's already suggested we take a look at a recent proposal for an online Advertising Potential Value.

So, this session will be for those who want to dive deep into social media measurement.

Finally, because we have such a limited number of spaces, we really want to eliminate "no shows." So, we're charging a $20 admission fee for the event - payable in advance through PayPal. All people who attend will receive a $15 refund on their admission fee. Past experience has demonstrated that a simple admission fee of this sort virtually eliminates no shows, making sure that no seat goes unfilled while others who'd like to attend find themselves on a wait list.

So, in order to hold reserve a place, please click on the Pay with Paypal link when RSVPing that you do intend to attend and prepay the $20 registration fee. We will not be able to hold seats for anyone who does not prepay.