May 20th - Darren Barefoot: Getting the attention of the web's influencers

MAY 20th: DARREN BAREFOOT

As more marketers become aware of them, the web's new influencers have been as difficult to contact as journalists. The demand for their attention is as high, and their inbox is as full as the average reporter's.

How do you cut through the noise and get a popular blogger's attention? You have to be creative, authentic and tenacious. Darren will present a case study of a recent marketing campaign for a BC startup, where a little ingenuity helped grab the attention of some prominent bloggers.

Darren's Bio:

Darren is a writer, marketer and technologist. He's spent the last decade working for technology companies in Canada and Europe. He regularly speaks about marketing and Web 2.0, and he helped found Northern Voice, Canada's social media conference. He recently wrote an ebook about social media marketing called "Getting to First Base".

He's currently expanding the ebook for publication as a dead-tree book for No Starch Press. Darren maintains a personal blog at www.DarrenBarefoot.com.

And as if that isn't enough of a reason to join us, Miss604 (Rebecca Bolwitt) has offered to be a media sponsor again, and will be giving away a prize. She'll be live-blogging the event for those that can't make it, or want to refer to her fantastic notes afterwards. Thanks Rebecca!

We look forward to seeing you at the next Third Tuesday Vancouver!

Cheers,
Tanya & Monica