Welcome back, Third Tuesday Vancouver! We're kicking off 2011 with a presentation from C.C. Chapman on his latest book, Content Rules.
Content Rules: How to Create the Right Kind of Stuff That Engages (Not Bores) Your Customers
Your brand is a publisher now. That's a frightening notion, perhaps, but it's also a tremendous opportunity. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an unprecedented opportunity to engage directly with your customers. So instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have a rich and awesome alternative.
Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web.
Produce good stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you: Content is king! Content rules!
Looking for Content Rules?
You can grab a copy of Content Rules in eBook format from Kobo or buy a physical copy from Chapters.
Thank You To Our Sponsors
A big thank you to our Third Tuesday sponsors - CNW Group, Rogers Communications, Radian6 and Fairmont Hotels and Resorts. Their sponsorship lets us to bring great speakers like C.C. to Third Tuesday meetups across the country. On behalf of Third Tuesday Vancouver, thank you to Ceili's Irish Pub & Restaurant for hosting us all throughout 2010 and into the new year.