Content Rules with C.C. Chapman

Welcome back, Third Tuesday Vancouver! We're kicking off 2011 with a presentation from C.C. Chapman on his latest book, Content Rules.

Content Rules: How to Create the Right Kind of Stuff That Engages (Not Bores) Your Customers
Your brand is a publisher now. That's a frightening notion, perhaps, but it's also a tremendous opportunity. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an unprecedented opportunity to engage directly with your customers. So instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have a rich and awesome alternative.

Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web.

Produce good stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you: Content is king! Content rules! Looking for Content Rules?
You can grab a copy of Content Rules in eBook format from Kobo or buy a physical copy from Chapters.

Thank You To Our Sponsors
A big thank you to our Third Tuesday sponsors - CNW Group, Rogers Communications, Radian6 and Fairmont Hotels and Resorts. Their sponsorship lets us to bring great speakers like C.C. to Third Tuesday meetups across the country. On behalf of Third Tuesday Vancouver, thank you to Ceili's Irish Pub & Restaurant for hosting us all throughout 2010 and into the new year.

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  • A former member
    A former member

    C.C. was more than "right on" - he was towing the line ahead of the game

    January 21, 2011

  • Frank Leffelaar

    Good presentation, BIG topic. The book looks great, wish it was available on the spot. My Chapters didn't have one on the shelve the night of.

    January 21, 2011

  • Corey Dilley

    Great event. It was personal, friendly, informative and a great opportunity to network.

    January 21, 2011

  • Calvin Taplay

    C.C. Chapman was a good presenter. I like when people have the ability to present without having to refer to notes or Power Point slide shows. It is a talent to be able to do this and come across in a coherent manner. The topic was a little too broad and it would have been nice to have had a tighter focus. The audience was very engaged shown by the large number of questions and comments that were made.

    January 21, 2011

  • A former member
    A former member

    I looked forward to this meetup like no other in the past and C.C. didn't disappoint. He was personable, funny and open. Got a chance to speak with him before and after and I've never felt comfortable doing that before. Also, I'm glad he insists that content, storytelling, social media--none of it is magic (good-bye self-elected "gurus"). I thank everyone who helped to make the event happen. And the audience :)

    January 21, 2011

  • Cynnamon Schreinert

    A wonderful public speaker who shared information and content in a humorous and practical manner. I am still thinking about the big gasoline fire image.

    January 21, 2011

  • Casey Hrynkow

    My first, but the content was awesome! C.C. Chapman was a fantastic speaker.

    January 21, 2011

  • Nicholas Boudin

    Lots of good ideas popping. Nice unpretentious crowd.

    January 21, 2011

  • A former member
    A former member

    Loved C.C. Chapman. Such a kind guy, smart, loved his content rules stuff (I've been preaching this for years, so I feel validated!). I liveblogged it on my site http://hummingbird604.com/2011/...­ - I do feel that some of the questions posed to C.C. were extremely basic, and I would encourage the audience to go to the higher-level questions. That said, maybe this means that we need those Social Media and Twitter 101 workshops, if the questions asked keep being so basic! C.C. is a really funny presenter and a kind hearted guy, he just glows. Joe Thornley and Jeremy Lim did a spectacular job, let's thank them for the organization. Thanks to all sponsors too! Hard to find a location that holds that many people, but maybe look for a school or something?! Almost impossible to liveblog (I was lucky to find a power outlet and I tethered from my iPhone)

    January 21, 2011

  • Stephanie Michelle Scott

    C.C. Chapman, Joseph Thornley, Jeremy Lim, So great, Thank you. All #3tyvr peeps: I posted my favorite tips from the meetup at www.wildeffect.com (but my much too long and detailed notes I am happy to share if you email [masked] or contact me on twitter @wildfirejane)

    January 21, 2011

  • Ronald Lee

    Hi, great, thanks for the offer for notes (and/or recording. Will be in touch).

    January 20, 2011

  • Erin Anne Beirne

    I would be happy to share my (usually copious) notes with you, and a recording if it's ok with the presenter. Send me a message through LinkedIn...

    :-) ea/, aka @erin_anne

    January 18, 2011

  • Ronald Lee

    Really want to be there but have a meeting just prior and may not make it. Can someone tape it? I'll be happy to lend out my recorder.

    January 18, 2011

  • A former member
    A former member

    Since I was talking with Ann about this prior to the book's launch, I'm definitely coming. As a content strategist and supplier, it's right up my alley. I'm looking forward to it.

    2 · January 10, 2011

  • Serena Matter

    In the past few weeks I have noticed quite a bit of buzz on the topic of content - why it matters, how to develop a content strategy, etc. - so this is definitely a timely topic. Very much looking forward to it.

    January 5, 2011

  • Rahel

    As a content strategist, am delighted to see that content is making it onto the agenda of other groups. Looking forward to this meet-up!

    January 3, 2011

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