The field of marketing and public relations has changed, moving companies of all sizes towards new media to reach their audiences.
Elliott Chun, Communications Manager of Future Shop, joins us to share how Canada's largest retailer of consumer electronics combined traditional public relations with new media to reach thousands of influencers and exceed sales expectations during their 3D television launch in Canada.
About Elliott Chun
Elliott Chun is Future Shop’s guru of public relations and communications. His media savvy and deep knowledge of the media landscape have been tremendous assets in his role as Communications Manager.
Prior to joining Future Shop, Elliott spent several years working in Toronto at global PR agencies Weber Shandwick Worldwide and Optimum Public Relations. During that time, he serviced numerous companies spanning the retail, technology, travel and consumer package goods industries, including The Home Depot, Nike, BEA Systems, Tide and General Mills.
Thank You To Our Sponsors
A big thank you to our national Third Tuesday sponsors - CNW Group, Rogers Communications, Radian6, Fairmont Hotels and Resorts, and the Canadian Internet Registration Authority. Their sponsorship lets us to bring great speakers to Third Tuesday meetups all across Canada. Locally, thank you to the gracious staff at Ceili's Irish Pub & Restaurant for continuing to host us here in Vancouver.
Talk To Us!
Coming to Third Tuesday Vancouver? Want to learn more about it? Join the discussion on Twitter and across social media with the hashtag #3TYVR.