How Future Shop Adapted to New Media With 3D TV Launch

The field of marketing and public relations has changed, moving companies of all sizes towards new media to reach their audiences.

Elliott Chun, Communications Manager of Future Shop, joins us to share how Canada's largest retailer of consumer electronics combined traditional public relations with new media to reach thousands of influencers and exceed sales expectations during their 3D television launch in Canada.

About Elliott Chun

Elliott Chun is Future Shop’s guru of public relations and communications. His media savvy and deep knowledge of the media landscape have been tremendous assets in his role as Communications Manager.

Prior to joining Future Shop, Elliott spent several years working in Toronto at global PR agencies Weber Shandwick Worldwide and Optimum Public Relations. During that time, he serviced numerous companies spanning the retail, technology, travel and consumer package goods industries, including The Home Depot, Nike, BEA Systems, Tide and General Mills.

Thank You To Our Sponsors 

A big thank you to our national Third Tuesday sponsors - CNW GroupRogers CommunicationsRadian6Fairmont Hotels and Resorts, and the Canadian Internet Registration Authority. Their sponsorship lets us to bring great speakers to Third Tuesday meetups all across Canada. Locally, thank you to the gracious staff at Ceili's Irish Pub & Restaurant for continuing to host us here in Vancouver.

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Coming to Third Tuesday Vancouver?  Want to learn more about it?  Join the discussion on Twitter and across social media with the hashtag #3TYVR.


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  • Calvin T.

    The presentation was good. I think that I would have liked to have heard about what problems Future Shop had encountered in the past regarding product launches and how it produced a PR plan to address those problems. Elliott Chun gave an otherwise good presentation.

    May 18, 2011

  • Calvin T.

    I agree with Jeremy that Ceili's is a good venue to hold a Meetup. The Network Hub is very intimate but can not hold the number of visitors that this Meetup attracts.

    May 18, 2011

  • Dave M.

    really well presented, interesting scope outside of just social and the pr slant.

    May 18, 2011

  • Elliott C.

    Thanks for having me! I enjoyed every minute of it.

    May 18, 2011

  • Sandra G.

    Perfect event - didn't start late, presentation was info-packed and cut to the chase, Powerpoint didn't distract, and people to network with to continue the conversation. Bravo!

    May 18, 2011

  • A former member
    A former member

    Thanks so much to Anastasia Koutalianos for getting the ball rolling on the traditional-media-meets-new-media discussion. On May 17th, 2011, we have Elliott Chun joining us from Future Shop to talk about how they took their traditional communications approaches and adapted it to the new media landscape. See you all soon!

    April 25, 2011

  • Nathan B.

    I 100% agree. I would love to hear personal case studies and what tools they used, the successes as well as the failures. We need more presentations on what works and how - instead of just why we should be using social media.

    February 25, 2011

  • A former member
    A former member

    Thanks for the feedback guys! I entirely agree: social media is by no means the only contributor to marketing success. Do you guys have any companies in mind that have combined traditional and new media well? Of late, we've been hosting a lot of book authors, but I'd be happy to bring in local speakers if the pieces line up and the schedule permits.

    As for a location change, I feel Ceili's works best for the size of the group. The Network Hub is fantastic, but it gets a little tight.

    February 14, 2011

  • kathleen m.

    How about the week of Feb. 21, but not on that Monday? Can we meet at the Network Hub perhaps?

    February 6, 2011

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