So much for what you learned in school. Today's public relations professional needs to operate with a different (and constantly evolving) set of practices and rules. Media deadlines are 24/7 now, the "social news release" concept was a total disaster, and organizations are starting to bypass the traditional p.r. firm in favour of going direct.
What will the future of public relations look like in ten years? Probably a lot different.
If your business uses public relations, media relations, corporate communications, or investor relations AT ALL, this is an event you must attend.
Lindsay Nahmiache from Jive PR (running social for Virgin Radio, Granville Island Brewing, and many more) and two other p.r. professionals for this in-depth discussion about building brand awareness and relationships with key online influencers.
Lindsay will present a case study on one of her clients (Granville Island Brewing) and how they've used social media to secure digital and traditional PR, as well as cultivate and develop strong relationships with key media across Canada.
Phoenix Lam is a Client Success Manager at Marketwire. She has experience implementing social media strategies, and leading public relations and media relations campaigns for various nonprofit, government and private organizations. Phoenix has worked with Elastic Path, Five Hole for Food, Best Buy, CBC, Ivanhoe Cambridge and Foreign Affairs Canada.
She'll be speaking about going beyond counting mentions and likes, and will present a case study of how a client of hers was able to use social media analytics for their clients develop a new product.
6:00 pm: Doors open (come hungry! — eat, drink, be merry!)
6:30 pm: Presentations begin
7:30 pm: Your questions answered!
8:00 pm: Wrap-up, networking, etc.