Your blog is your personal brand, it's your own corner of cyberspace with which you can express your thoughts, opinions, fears, hopes and dreams. It's also an outlet for you to share what you are passionate about - making you an authority in your own right and this will ultimately help you build your audience. You don't have to be an expert, you don't have to know it all, but your voice is very personal and the way you express it will become your calling card - giving you your online reputation.

Rebecca will be addressing 'blog branding' questions like: How do you get an audience to begin with? How do you keep that audience? How to get noticed by mainstream media (should I even care about mainsteam media) and, why should I have a brand?

Rebecca Bollwitt has been blogging about Vancouver since 2004 on Miss604.com, and podcasting since 2005. She has recently been listed as one of the top "Web influencers in Vancouver" by NowPublic and the Vancouver Sun and has a weekly segment on-air with Talk 1410am, discussing the latest in the Vancouver blogosphere. In 2008 she co-founded sixty4media, offering social media consulting services from custom WordPress themes, audio serivces for podcasts, video screencast production, as well as event liveblogging and blogging tutorials.

Live blogging of this event will be done by Raul -- Thanks Raul! Please see http://hummingbird604... during/after the event...