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Robots, Wearables and Design Driven Products: Connecting To Your Audience
"If you look at the disruptors of the industry, their focus on user experience
has been a critical competitive advantage"
Anna Pascual, Dseigner at IDEO as quoted in Wired Magazine
Drinks, food, networking and discussions
Design and user experience have been credited with making the iPhone a blow out success while rendering products like the Microsoft Zune and the Symbian operating system to now defunct status. As technology becomes much more of a commodity - all implications are that the products and technologies that win will be based one good design and thoughtful user journeys - making for a better user experience all the way around.
Solid user experience and journeys are all the more inportant when you're building transmedia story worlds across devices, platforms and screens. In this evening's event, we examine the importance of the user experience, learn some great lessons from top UX designers and even hear from people who are breaking ground into new users experiences involving robots, wearables and connected toys.
Erin Rapacki - Robotics Expert and Dir of Marketing https://suitabletech.comFormer GM at Industrial Perception
Erin is an operations professional and product storyteller with robotics experience across academia and industry, in both the Boston and Silicon Valley hotspots, with projects ranging from flexible logistics, supply chain, FDA approval, consumer products, military casualty extraction, assistive devices, robotic tele-presence, and warehousing. Erin takes a vested interested in finding ways to catalyze the robotics market by identifying unique value propositions for new robotic products, and by creating community and cooperation between companies and thought leaders.
Alexander Grey - Co-Founder/CEO, SomaxisWearables, Systems Expert and Algorithm DesignerAlexander is a co-founder, system designer, algorithm designer, and patent author at Somaxis. He received his B.Sc. from Lehigh University in Molecular Biology, and has worked as a Failure Analysis engineer for ICs and PCB assemblies, and as an engineering Product Manager for medical-grade electrophysiology systems. He has been involved with biosensors, signal processing, and algorithm creation for the past 10 years, and has authored patents in these fields. He has spoken at Quantified Self TED : NY He is actively involved with self-tracking and life hacking, and is a member of H3: The Human Hacker House. He enjoys strength training, Kung Fu, Tai Chi, Yoga, and has certifications in Massage and Acupressure.
Marco Flavio Marinucci - UX Designer, Artist, Start-Up Advisor Studio Seneca/Practice Fusion/Mobile Monday Momentum Senior UX/UI designer Marco Flavio Marinucci has an established track record in cross-platform design for global technology companies (Adobe, Electronic Arts, Microsoft, Cisco, Symantec, Dell) and leading consumer brands (Whole Foods, Levis, Toyota, Dreyers Ice Cream). Over the past three years, he has designed several successful mobile products, including diabetes tracking platform GreenDot Diabetes (now fully funded by UCSF), bestselling emergency iOS app StopDisaster, and Android and iOS travel app templates for map2app (winner of 2012 World Summit Mobile Award and 2013 Mind the Bridge Seed Fund prize).He is currently a UX/UI mentor at the Mobile Monday Momentum accelerator and a Sr. Interaction Designer at Practice Fusion.