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Re: [travel-14] Travel Experience Research - IIT

From: user 3.
Sent on: Thursday, November 1, 2007 8:08 PM
The meeting you have suggested sounds wonderful; unfortunately I can't make it on the 13th. Hope another date will be chosen.
-------------- Original message --------------
From: Amy Batchu <[address removed]>
My name is Amy, I attend the Institute of Design, IIT here in Chicago.  I am also a member of the Chicago Travel Meetup group. I would like to ask for your input into research that I am conducting on the Travel Experience. Please go to the link below and complete a quick survey.

Hopefully we will meet soon, our group would like to host a bonus meeting to get some rich information from you all, we were thinking November 13th at Goose Island Pub at 8pm.  TELL US WHAT YOU THINK......WOULD YOU COME?

Additional information on our research.
In detail here is glimpse of our research and objectives. We intend to understand every aspects of the traveler's experience. The underlying motivators of travel from entertainment to education, from a desire for community to a need for inner-peace. The different phases of travel will be explored, from initial gathering of information, the destination selection, the journey itself, and reflecting upon the journey at its conclusion. We will seek to understand how travelers navigate in unfamiliar locations at a micro to macro scale. We will seek an understanding of the ubiquitous phenomena within travel, the capturing of the experience through photographs, postcards, and souvenirs. And finally we will explore the impact new technology has had on travelers.

We feel that the Chicago Travel group is a great sample of travelers. Individuals travel for a wide variety of reasons with a wide variety of associated needs and goals. Given the limited time of the study, the design team will focus on on a subset of travelers ? the travel enthusiasts. We have defined enthusiasts as those who avidly expend considerable time, energy and financial resources in order to have a travel experience. This "enthusiasm" then is a core characteristic of our subjects. Beyond this distinction however we hope to recruit as wide a range as possible, including a mix of genders, ages, and financial status. Care will be given to find subjects with a variety of travel experiences from travelers who prefer over-nighters to those relish multi-week journeys, from local to international destinations, and from detailed planners to haphazard drifters.


Amy Batchu
Institute of Design, IIT
MDes, MBA | Aug 2009

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