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Pay to Play: Will Viewers Pay to Watch Online Video? (+ $1,000 in Prizes)


The traditional ad-supported revenue model has dominated online video, but new models are emerging—the most promising being the new paid direct-to-consumer model.Comedians such as Louis CK, filmmakers, musicians and creators of all kinds are embracing "pay to play" to make real revenue from their premium programs.

ChillWe're teaming up with the folks at Chill—who in November 2012 launched Chill Direct, a way for creators to sell premium content directly to their audience—to dig into the details of direct-to-consumer model, how it works, and its potential to create windfalls for online video creators.

Come hear from the top leaders in entertainment who are paving the way in this exciting new revenue model for online video.


Brian Norgard

Michael Urie Star of ABC's Ugly Betty and CBS's Partners, and Thank You For Judging

Dan Dobi

Dan Dobi Creator of YouTube documentary Please Subscribe

Brian Norgard

Brian Norgard Founder and CEO of Chill

Drew Baldwin

Moderator: Drew Baldwin, Founder of Tubefilter and Creator of the Streamy Awards


Division Camera

We are also giving away a $1,000 Gift Certificate to Division Camera. Located in the heart of Hollywood, Division Camera supplies productions of all sizes with high-end digital cinema technology.

Meetup Sponsor: Chill Community Sponsors: PlaceVine, and SAG New Media

Busby's East is a 21+ Location


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  • Kendal

    Ahhhh wish I could!

    November 28, 2012

17 went

Our Sponsors

  • Tubefilter

    Tubefilter — The Web Television Company

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