New Meetup: Ultra Light User Experience - July 1

From: Graham L.
Sent on: Wednesday, June 10, 2009 1:45 PM
We are pleased to announce the July Ultra Light Startups Entrepreneur's Forum on the topic of "Ultra Light User Experience". As users of technology we all know that a well-designed interface makes us much more likely to use and recommend a new product. As entrepreneurs we'd all like our products to be as intuitive to our users as they are to ourselves. But hiring a professional user experience designer is expensive. What can we do to produce the best user interface and overall user experience for our product at the least cost? Come to Ultra Light Startups on July 1 and find out from three top User Interface professionals.

Hope to see you there!

Best regards,

What: Ultra Light User Experience
When: July 1,[masked]:30 PM
Where: Click the link below to find out!

Meetup Description: Please join us for the June 4 Ultra Light Startups event on Ultra Light User Experience.

Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the payment system. The price is either $10 or $20 if you pay online (depending on whether you are an entrepreneur and pitch your venture during our "introductions by elevator pitch") or $30 (cash only) if you pay at the door. There are a limited number of seats available at the discounted price for online registration and these nearly always sell out well before the meeting date. To ensure your seat and to secure the lowest price for admission please register online. We hope to see you there!

View full event details about Ultra Light User Experience

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What is User Experience (UX)? Is UX a one-off task or an ongoing process for a startup?
What are the components of UX and the related topic of User Interface (UI) design?
Information Architecture (IA) / Interaction Design (ID)

Objectives: To define the behavior of products and systems that a user can interact with
Tools: Visio, Omnigraffle, SmartDraw, SiteXpert, Axure, iPlotz
Output: Functional specification, process flow diagram, sitemap, wireframes

User Research and Testing

Objectives: Efficiency, accuracy, recall, and emotional response
Activities: Stakeholder interviews, user interviews, surveys, observations, card sorting, web analytics, prototyping, usability testing, eye-tracking studies, etc
Tools: UserVue, Ethnio, video camera
Output: Recommendations for revisions to IA and VD

Visual Design (VD) / Graphic Design (GD)

Objectives: Create a visual representation of ideas and messages
Tools: Adobe Suite (Photoshop, Illustrator, Dreamweaver)
Output: Style guide (text), graphics/images, stylesheets (CSS)

Why should usability be a priority for startups? What proportion of a project's time and budget can an ultra-light entrepreneur justify spending on UX?
How is the effectiveness of UX measured? How can an entrepreneur quantify the differences in a system before and after some investment in UX?
What can an entrepreneur do himself and under what circumstances should he seek external help designing his site's UX?
How should entrepreneurs go about finding this help? How much should we expect to spend? What should we do if we can't afford any external UX consulting?
How have successful "ultra light" startups addressed UX in the past and what can we learn from them? What are examples of effective UX designs produced on a shoestring budget? What techniques were used to maximize ROI on the time and money invested?

Allen Ackerman, Founder and CEO of A-List Placement, and The Hire Syndicate

Panelists (alphabetic order):
Whitney Hess, Independent user experience designer
Karen McGrane, Senior Partner at Bond Art + Science
David Sansone, Director of User Experience at TBWA \ NY

Learn more here:

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