New Meetup: SEO for New Websites

From: Graham L.
Sent on: Thursday, February 18, 2010 1:51 PM
Announcing a new Meetup for Ultra Light Startups!

What: SEO for New Websites

When: Thursday, March 4,[masked]:30 PM

Where:
Sun Microsystems
101 Park Ave 4th Floor
New York, NY 10017

Please join us for the March 4 Ultra Light Startups event on SEO for New Websites.

Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the Meetup.com payment system. The price is $20 (if you pay online), or $30 (if you pay at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!

View full event details about SEO for New Websites

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    SEO Basics
  • Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking
  • Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools
  • On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking
  • Off-Site Tactics: Link building, social media, PR, backlinks via badges, widgets (html, iframes, javascript)
  • Myths and Facts: Duplicate content, link sharing networks, indexing Javascript, AJAX and interactive content, speed as a ranking factor, keyword meta tags, the "Google sandbox"



    SEO for New Websites
  • Why is SEO for new websites different than for established websites?
  • Thinking more like a consumer, and less like a marketer
  • Strategies when using off-the-shelf platforms (e.g. Wordpress, Drupal, etc)
  • Strategies when building a site from scratch (e.g. php, Rails, .NET, etc)
  • Top SEO must-do tips for new sites (see here, here, here, and here)
  • Site launch - press releases, blog backlinks, social bookmarking



    Advanced Topics in SEO
  • Social Media and Real-time Search: How do social media and real-time content play into your SEO strategy?
  • Content Types: Video, audio, images, products, locations, etc
  • Innovations in Search Engines: Real-time/Twitter search, Bing, Google squared, Google social search, semantic search, mobile search, voice search





    Panelists (alphabetic order):
  • Seth Dotterer, Senior Director, Marketing at Conductor, Inc
  • Christopher Hart, Director, Eastern Region Operations Bruce Clay Inc.
  • Dennis Yu, Founder and CEO of BlitzLocal
  • TBC


Learn more here:
http://www.meetup.com/ultralightstartups/calendar/12639449/

Our Sponsors

  • Bitcoin Startups

    Bitcoin Startup discussion

  • Digital X Bridge

    Mobile Application Design and Development

  • SourcePad

    SourcePad builds web, iPhone and Facebook apps.

  • SUMMIT

    SUMMIT offers accounting, consulting, tax and real property services.

  • VLP Law Group

    Sophisticated legal advice in a wide range of practice areas.

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