addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-crosscrosseditemptyheartfacebookfolderfullheartglobegmailgoogleimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartrashtriangle-downtriangle-uptwitteruseryahoo

New Meetup: SEO for New Websites

From: Graham L.
Sent on: Thursday, February 18, 2010 1:51 PM
Announcing a new Meetup for Ultra Light Startups!

What: SEO for New Websites

When: Thursday, March 4,[masked]:30 PM

Sun Microsystems
101 Park Ave 4th Floor
New York, NY 10017

Please join us for the March 4 Ultra Light Startups event on SEO for New Websites.

Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the payment system. The price is $20 (if you pay online), or $30 (if you pay at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!

View full event details about SEO for New Websites

Purchase Tickets

    SEO Basics
  • Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking
  • Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools
  • On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking
  • Off-Site Tactics: Link building, social media, PR, backlinks via badges, widgets (html, iframes, javascript)
  • Myths and Facts: Duplicate content, link sharing networks, indexing Javascript, AJAX and interactive content, speed as a ranking factor, keyword meta tags, the "Google sandbox"

    SEO for New Websites
  • Why is SEO for new websites different than for established websites?
  • Thinking more like a consumer, and less like a marketer
  • Strategies when using off-the-shelf platforms (e.g. Wordpress, Drupal, etc)
  • Strategies when building a site from scratch (e.g. php, Rails, .NET, etc)
  • Top SEO must-do tips for new sites (see here, here, here, and here)
  • Site launch - press releases, blog backlinks, social bookmarking

    Advanced Topics in SEO
  • Social Media and Real-time Search: How do social media and real-time content play into your SEO strategy?
  • Content Types: Video, audio, images, products, locations, etc
  • Innovations in Search Engines: Real-time/Twitter search, Bing, Google squared, Google social search, semantic search, mobile search, voice search

    Panelists (alphabetic order):
  • Seth Dotterer, Senior Director, Marketing at Conductor, Inc
  • Christopher Hart, Director, Eastern Region Operations Bruce Clay Inc.
  • Dennis Yu, Founder and CEO of BlitzLocal
  • TBC

Learn more here:

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy