Ultra Light Startups Message Board › New Meetup: PR, Branding, and Buzz

New Meetup: PR, Branding, and Buzz

Graham L.
Group Organizer
San Francisco, CA
Announcing a new Meetup for Ultra Light Startups!

What: PR, Branding, and Buzz

When: January 7, 2010 6:30 PM

Sun Microsystems
101 Park Ave 4th Floor
New York, NY 10017

Please join us for the January 7 Ultra Light Startups event on PR, Branding, and Buzz.

Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the Meetup.com payment system. The price is $10 (if you Pitch your venture during our "introductions by elevator pitch"), $20 (if you do not Pitch), or $30 (if you pay at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!

View full event details about PR, Branding, and Buzz

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PR, Branding, and Buzz

  • Why is brand important to a tech startups? What difference does a good (or bad) brand make for the likelihood of a startup's success?
  • How important is a good name and domain name for your startup? How do you come up with a good name? When is it worth it to buy a domain name?
  • What is PR / public relations? How is it different from marketing?
  • What is buzz? How can it be generated and sustained?
  • What is the purpose of PR for a startup? Do all startups need to do PR? When in a startups lifecycle should it become a priority?
  • What are the services a PR agency can offer a startup? How much should these services cost? When do they become a budget priority?
  • How does PR and branding fit into an overall marketing strategy? When should a startup focus on PR rather than other marketing priorities (social media marketing, traditional media, CPC, CPM, etc)
  • Interacting with the press - targeting publications/journalists, writing pitches, developing press packets, etc.
  • When to hire a PR agency vs. do it yourself.
  • What are some success stories of tech startups using PR to their advantage? Horror stories of bad PR?
  • What are some success stories of tech startups using effective naming, branding and buzz? Horror stories?

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