Zug: Search Analytics for your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
http://rosenfeldmedia.com/books/search-analytics/
30% discount code: UXBCSWITZ

It would be awesome if we could find some search logs that we could analyze. So we could directly apply the learning from the book. Please ask people in your network, if they would be willing to provide some part of their search logs for our meetup.

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  • Andreas B.

    Another book about search: "Search Patterns". It's not about analyzing searches, but how people behave when they search: http://swissusability.com/post/938168729/review-of-book-search-patterns-by-morville

    If you know any other books about search analytics, please tell us about it.

    January 23, 2014

  • Andreas B.

    Thank you all for the interesting discussions!

    January 23, 2014

  • Stefanie K.

    Hi Andreas, the Meeting is in Zug, right? Because it says Zürich in the adress line... I look forward to the Meetup, and don't want to end up in the wrong place ;)

    January 21, 2014

    • Andreas B.

      Hi Stefanie. Thank you you so much for pointing this out. It's in Zug! There was a little usability-problem with the meetup.com-interface which made me select Zürich... :-)

      January 22, 2014

  • Andreas B.

    I found one search log sample here at the rosenfeld blog: http://rosenfeldmedia.com/blogs/search-analytics/log-sample-google-appliance/

    Though these are only 9 search queries and therefore not that interesting for an analysis...

    October 19, 2013

  • Gilbert L.

    The discount code didn't work :-(
    Anyway, I'm looking forward to the meeting!
    Cheers, Gilbert

    October 20, 2013

    • Andreas B.

      Thanks for the info about the discount code. I asked them to fix it. It should work now.

      October 21, 2013

  • Andreas B.

    Just found out, that rosenfeldmedia has a contact form for 30% discount for UX-Book-Clubs: http://rosenfeldmedia.com/contact/ux-book-club/

    I will ask for a discount. Please don't buy the book yet.

    October 17, 2013

    • Andreas B.

      Use this discount code to get 30% discount: UXBCSWITZ

      October 19, 2013

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