Little Moves Make A Big Difference

Hey Shamesters!

Join us for April's Shame On UX where user interface expert Johnny Bilotta is going to show us how little changes can make a big difference.

In Formula One racing engineers make slight adjustments to wings and diffuser elements to tweak the performance and handling of these marvelously fast cars.

This same principal, so widely used at the pinnacle of motorsports, can also be used to improve the experience of your website.

Sometimes changing your line height, adjusting a color, or creating larger contrast in typography, can make a huge difference in your user's experience.

This discussion will focus on the tiny, actionable tasks that lead to a better overall experience for your users.

Design principles that are discussed can easily be applied to website both large and small.

About Johnny Bilotta

Johnny is an experienced visual tactician across many design disciplines. His career has spanned over 15 years in the creative arts, working in advertising, 3D design, web and software interface design. Currently he is the Principal of GUIwerks, a design firm specializing in human computer interaction and user interface design based out of Indy Hall.

Johnny is a founding member of the Philadelphia coworking space Independents Hall and formerly held a position as an adjunct-professor at the University of The Arts in Philadelphia.

Learn more at

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  • Pete S.

    Here is another resource regarding line heights for paragraphs for accessibility:

    April 28, 2013

  • Pete S.

    A video from Google's Matt Cutts to answer Wally's question last night regarding multiple H1s on the page:

    The video is pretty dated (2009), but it explains that there is nothing wrong with multiple H1s. In fact, with the advent of HTML5 and the document outline model, multiple H1s are encouraged if you are using proper section elements.

    April 25, 2013

  • eileen c.

    I thought it impressive that Johnny critiqued web sites unfamiliar to him ad hoc. He has a lot to offer and I'm really happy that I took the time to attend his presentation.

    2 · April 25, 2013

  • Wally Z.

    Learned so much!

    April 25, 2013

  • David D.

    Very meaty presentation. A bit sad that everyone was checking email before the meeting instead of socializing.

    1 · April 24, 2013

  • Dennis M.

    Johnny Bilotta had a good presentation and beautiful design. I agreed with most of his points. I also enjoyed his responses to different designs.

    1 · April 24, 2013

  • Sean M.

    I so wanted to make this one....

    April 23, 2013

  • Candice A.

    Many regrets

    April 23, 2013

  • Heather T.

    Very cool. Hope this is offered again sometime.

    April 22, 2013

  • Baron

    Same time as the Entrepreneur Expo. Screw them.

    1 · April 17, 2013

  • upma

    Hi. I'm a video maker, interested in UX. I would say I'm a noob in your world, and I think I can learn a lot from you. :-)

    March 21, 2013

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