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Mental Models by Indi Young (+ book swap!)

  • Jun 25, 2014 · 6:00 PM
  • This location is shown only to members

Our next meetup will combine our usual book discussion with our first book swap! Please bring any UX-related books you are willing to swap/lend and plan to leave with some new reading material.

The book we'll be discussing, Mental Models: Aligning Design Strategy with Human Behavior by Indi Young, offers a step-by-step guide to understanding, developing, and implementing mental models. These aren't mental models as Don Norman defines them. Rather, the mental models in this book are best described as a visual representation of "how your end users are supported by what you are creating," or a kind of “affinity diagram of user behaviors surrounding a particular topic.” The book includes a thorough discussion on the analysis process in creating a mental model diagram, and also goes into data collection and how to apply a mental model.

Please come prepared to discuss the book. This isn't a presentation, but rather a discussion about the book and how we can use it to improve our work as UXers. Please only RSVP if you intend on reading the book and attending the event. All levels of experience in the industry are welcome. This will be a pretty informal conversation, so it's great to have people with varied interests and experience. Hope to see you there!

You can buy digital copies of the book from Rosenfeld Media or Amazon.

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  • Gabriela P.

    I didnt finish the book yet and work is a bit crazy this week, sorry! I really wanted to make it out.

    June 25, 2014

  • Jules S.

    I'm sorry. I did not manage to read the book in time.

    June 25, 2014

  • Krispian

    I'm going to be out of town for this, unfortunately. However, I have lots of books I can donate for the book swap!

    May 29, 2014

  • Mike P.

    Is there a reason the new book version costs are so high?...going for $348 and $561 on Amazon!

    May 15, 2014

    • Juliette L.

      I think it's because Rosenfeld only sells their books in physical/paperback form for a limited time. The digital versions are always available and are much more affordable (~$13-$22). If you keep checking Amazon or eBay, sometimes paperback versions are listed for cheaper (~$50).

      May 19, 2014

    • Mike P.

      Thanks Juliette.

      May 22, 2014

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