Hey All, sorry for the late notice, but I'm off sick today so I can't host the meetup at our office tonight. I rescheduled for 2 weeks from now, hope to see you all then!
For our next meetup, we'll be discussing Hooked: A Guide to Building Habit-Forming Products by Nir Eyal.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there be a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Please come prepared to discuss the book. This isn't a presentation, but rather a discussion about the book and how we can use it to improve our work as UXers. Please only RSVP if you intend on reading the book and attending the event. All levels of experience in the industry are welcome. This will be a pretty informal conversation, so it's great to have people with varied interests and experience. Hope to see you there!
You can buy copies of the book online from Chapters or Amazon.