1. Are you usable?
As UX professionals, we work with clients or internal stakeholders, and we design for their customers – the end users. We spend most of our energy on empathizing with those end users... but what about our stakeholders?
While we're great at solving problems for end users, we often find ourselves struggling to get our clients to understand the value we bring. Staying empathetic, communicative and ultimately usable to our clients throughout a project is just as important as any of the other work we do, but doing this is easier said than done. Heather will help you find out how usable you really are, and she'll give you some practical techniques for empathizing with stakeholders the way we empathize with users.
Meghan Reilly is a project manager and user researcher at Above the Fold, a user experience design agency located in Cambridge, MA. Since joining Above the Fold, Meghan has used her previous experience with Information Services & Technology at Boston University to help bridge the divide between large IT organizations and UXD. She is ITIL foundations certified and has experience working with designers, developers, and decision makers. She also enjoys teaching workshops on usability. Meghan is a graduate of Boston University with a B.A. in English. She is an avid skier, a music lover, and a Red Sox fan.
Linkedin: Meghan Reilly
2. Forging new mental models for a better UX
One of the cardinal rules of thumb in UX design is to leverage existing mental models.
It's no coincidence we have "files" scattered across our "desktop", or we load web "pages". All these metaphors were leveraged in the early days of computing to help users understand brand new concepts using existing mental models. But what happens when you introduce a concept with no easy real world metaphors? When do you break free and forge new concepts in the user's mind?
Dave Wasmer is a frontend developer and UX crafter for Kinvey, a backend as a service startup and TechStars alum right here in Boston. He spends his days building and maintaining the Kinvey web app. He also enjoys helping others learn all about web development; he has taught at General Assembly and the Startup Institute, as well as mentored Lean Startup Machine workshops, Startup Weekend competitions, and DoD hackathons.
LinkedIn: Dave Wasmer
3. Design Thinking for Business Innovation
Design Thinking is a key capability for revolutionary innovators and a potential source of sustainable competitive advantage in business.
It is a process of continuously redesigning a business using insight from customer intimacy. This talk will be based on the teachings and writings of Professor Jeanne Liedtka, who is a professor at the Darden School at the University of Virginia. Design Thinking can be used for the design of products, prototypes, services, business models, internal processes, customer engagement processes, personnel development processes and social media processes. We will describe each of the 10 tools that can be used for Design Thinking for Business Innovation.
Hetal Shah has over 10 years of professional work experience in the sales, marketing, operations, and entrepreneurial fields. Hetal’s most recent work included providing billing services to Massachusetts Institute of Technology. Hetal founded and ran Vox Populi, Inc., a telecommunications-media startup. Prior to that, Hetal worked as a Marketing Strategy Consultant and a Product Manager for two technology startups in Massachusetts. Hetal attained a bachelor's degree in Civil Engineering from Bradley University in Illinois in 1993.
LinkedIn: Hetal Shah
6:15 - 6:30: Pizza
6:30 - 6:35: UX Opener by Akshat
6:35 - 7:00: Empathy
7:05 - 7:30: Mental models
7:35 - 8:00: Design thinking
8:00+ Beantown Pub (Downstairs)