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Platfora: Big Data Business Intelligence, More Than Pretty Visualizations

James Mulholland is an Interaction Designer at Platfora. James holds a Masters in Human Computer Interaction (HCI) from Carnegie Mellon University. James' areas of interest include human perception, communication, and data visualization.

The scale of data is shifting dramatically. Since Twitter launched in 2006, over 170 billion tweets have been sent. Businesses need new ways to store, process, and analyze clickstream logs, social media, gaming records, and sensor-generated data that is constantly streaming in. They are turning to Hadoop as the management framework to store “big data” since it offers an inexpensive and massively scalable solution. Although businesses have been able to get data easily into Hadoop, getting the data back out in a way that is simple and useful is another story. The promise of big data is the ability for businesses to make smarter decisions and use data as a competitive advantage, but for some, Hadoop has become a digital data dumping ground.

Business analysts need to be empowered with self-service fast access to all of this data in Hadoop with an intuitive user interface. Although business intelligence visualization has existed before, only Platfora provides a closed-loop self-service capability for iterative data exploration. Other solutions are tailored to specific schemas and predetermined sets of data. If an analyst wants to dive deeper or look at other aspects of the data, it requires a complex IT process that can take months to build. This existing approach limits business analysts whereas Platfora allows them to enrich the data based on new insights and iteratively expand their ability to make data-driven decisions.

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  • John B.

    Meetup was sort of marketing-oriented to their product line. The presentation was OK but not very deep, which kind of matches the product seemingly so perhaps not surprising.

    July 22, 2013

  • Richard S.

    Is there number we can call to get in? Two of us have been stuck outside for 10min.

    July 18, 2013

  • Ravi K.

    I found out too late that a spot opened up. Will not be attending.

    July 18, 2013

  • John A.

    now unable to attend :(

    July 18, 2013

  • Chandra M.

    Unable to attend. Just cancelled my spot. WL please grab mine.

    July 18, 2013

  • Vivian J.

    car on the fritz!

    July 18, 2013

  • Danuta S.

    I won't be able to make it, I was on the waiting list and found out last moment about the availability.
    Looking forward to the next time : )
    Thank you

    July 18, 2013

  • Craig

    Gosh hope it's not too late for a fellow wait-lister to jump in....

    July 18, 2013

  • Jeff T.

    I will not be able to attend now. Hope it goes well.

    July 18, 2013

  • Jennifer D.

    Unfortunately last minute trip out of town required for business.

    July 17, 2013

  • krishna p.

    Any canceled invites? Pls inform me

    July 12, 2013

  • Danuta S.

    I would love to join
    : )

    June 24, 2013

  • John B.

    sounds good, looking forward to it

    June 5, 2013

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