This will be the first meetup with our new organizer Brian Mcfarlane. Brian has been working full time in Search and Social Media Marketing for the past two years. His company Datarati has been working with a wide range of clients in the US and Canada.
So, Are meetup will be based on a mastermind session on all things relating to SEO,SMM,PPC. If you don't know what theses abbreviations mean come out and learn something new.

What does Mastermind mean?
A small club of like-minded beginner to advanced talents who meet periodically for mutual brainstorming/accountability sessions.

The exciting thing about mastermind sessions is the uniqueness of each session. That’s why I as a facilitator love the process so much, I have the opportunity to experience the excitement and energy of each group as the members experience new and amazing things with their online businesses.

One of the most common questions I get from new people interested in the process of masterminding is what goes on during a session. Since each group is as unique as the people participating it’s hard to give a tried and true example of what happens, but I can provide the processes I following when facilitating a mastermind session.

First Session

The first session is often a bit different from the rest of the sessions simply because we spend a large amount of time getting to know one another and review the processes for the group. Prior to anyone joining a SEO Mindful Mastermind group I ask that they review my group guidelines which i am still working on. During the first session we spend some time reviewing the suggested group guidelines that I have provided and then open it to discussion to see if there is anything anyone else would like to add to the guidelines. I also let everyone know that these guidelines are fluid and can be adjusted and changed as need to fit the group.

The remainder of the first session is spent getting to know each other, I generally ask everyone to share a bit about their life story and what brought them to this group as well information about their business and where they hope the group might be able to help them and lastly what they hope to get out of working with the group.

At the very beginning of the session I do as each member to think of a goal they would like to set for the coming month, so we can start to track their progress, but ask them to wait to tell us at the end of their introduction.

Sessions 2 to 11

During the remainder of the sessions we focus on the members online businesses and their goals.
A typical session usually goes something like this:

5 mins for administration, announcements…

The remaining 85 minutes is used for the group to each answer the following questions:

How did you do in meeting your goal you set last month?
What were your ups this past month
What were your downs this past month
What did you gain from them?
What do you need help with this month? – This is focused on one key thing that each members needs assistance with, which leads into a brief brainstorming session for the member.
Each member gets approximately 10 to 12 minutes to focus on their business. If at the beginning of the session it is determined that a member will need additional time this agreed to by all members and each of their times are adjusted to accommodate the additional time for the other member.

Generally during last session I take approximately 15 minutes with the members to discuss what worked during the mastermind session and what didn’t as well as whether or not they would like to continue as a group, with me as a facilitator or whether or not they would like to have a break-off session and possibly manage their own mastermind session this will be if the groups get to big. I will also follow up with a quality survey to every member that has graduated from the SEO Mindful Mastermind Sessions after one year.

Please note that this website service is costing me $144.00 per year to operate so if you would like to volunteer sum funds to support the site cost that would be great. If for any reason we go over the $144.00 per year for whatever reason it will go into a beer fund.

I look forward to seeing you all there.

Cheers,

Brian Mcfarlane
SEO Montreal
Organizer