***PLEASE NOTE - this meeting WILL BE HELD AT CAPITAL CITY BREWING COMPANY IN DC*
Phil Kemelor will be speaking at the next Web Content Mavens meeting about web analytics. Phil's firm, Semphonic, is a web analytics consultancy. Phil is also the lead analyst for the CMS Watch Web Analytics report.
Session Description: 7:00 - Check in and Networking 7:30 - Presentation 8:30 - More networking
Most organizations have a web analytics tool, but few profess to get full value from using it. Phil Kemelor will give you 10 techniques for getting the most out of your web analytics and achieve the insight to improve your web presence.
“ Web analytics are a tool to HELP understand how people use your web sites. If you don't start with good questions that are tied to either sales or cost savings then what is the point? That strikes me as self evident.
Everything the speaker said could be summarized as "make sure everything you do with web analytics helps the business". I can't believe that people needed to be told that. He didn't really have any specific recommendations for how to come up with valuable reports.
I heard many platitudes, but not much that could help people do their jobs better. ”
“ the content was good, but the venue was at best, difficult. It was very hard to hear and really understand the full thread of what was being discussed. This was a combination of noise from the main restaurant and no microphone or visuals. ”
“ Even without the powerpoint presentation :-)
Phil offered a lot of information that gave me a good deal to think about in how I look approach analytics results. ”
Talk about this Meetup
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