WCM: Why Every Organization Should NOT Focus on Creating Communities

7:00 PM Check in and networking
7:30 PM Presentation begins
8:30 PM Q+A and more networking

In today's world, people are more and more pressed for time. The explosion of the web and web services and sites creates opportunities and demands on an individual's time. How much free time do they have? Can they carve out time to participate actively in new communities or should organizations adopt a distribution strategy where they are meeting users in the space and communities that they are already in?

Kevin Novak will provide background on several initiatives where users aren't coming to communities despite large investments in infrastructure and marketing. He will also discuss and highlight several distribution strategies that can lead to success in expanding existing communities while serving and meeting an organization's objectives.

Kevin Novak is the Vice President for Integrated Web Strategy and Technology for the American Institute of Architects.

This event is being sponsored by NavigationArts , Percussion, Foresee Results, and Microsoft.

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