Web content strategy with an emphasis on larger and complex collections.
Discussions include web redesigns, multi-channel content, planning for mobile and other challenges faced by content managers of large collections.
Tiffany Bridge, Web Content Manager at American Pharmacists Association. Tiffany led content strategy for a 2012 relaunch of Pharmacist.com and will talk about that experience and other APhA content wrangling challenges and successes.
Ethan Hunter, Director of Web Content for the Kennedy Center. Ethan will discuss the challenges of managing a large and diverse content collection within a unique institution.
Michelle Joyner, Director of Mobile Initiatives at National Military Families Association. NMFA recently compressed a large resource collection into a mobile application. Michelle will talk about that process, the content strategy and IA conversations and show the resulting tool.
As always, snacks, beer, wine & soda.
Design. Develop. Deploy.