Vancouver Web Design Meetup Oct: Why Moodboards are Dead

  • October 19, 2011 · 7:00 PM
  • The Network Hub

Moodboards are dead. The use of style tiles to involve clients in the UI design process.

Interface moodboards, inspiration boards, style tiles—call them what you want, but if you'd like to avoid confusion and conflict with your web clients, then include them in your UI design process. We're often trained to impress our clients with the 'big reveal', but these often backfire. And unless clients can envision what their site "might" look like, showing them sitemaps and wireframes can result in blank stares. You don't have to show much, but with a couple of expressions of tone/style and how visual elements might play out in an actual interface, you can come to an agreement on a visual vocabulary and direction that validates their design brief as well as leave your clients with the satisfied feeling that they contributed to the design progress—whether they actually did or not. By investing a few hours up front, you can save yourself all kinds of time, energy and heartache later.

About the presenter  Since co-founding Industrial Brand in 1997, Mark Busse has been successfully leading clients to their business objectives through brand communications and creative solutions. Busse is a certified professional graphic designer and recent past president of the BC Chapter of The Society of Graphic Designers of Canada and co-chair of Icograda Design Week 2010 in Vancouver. He's also the host of Likemind Vancouver, Interesting Vancouver and Creative Mornings Vancouver.

Open Discussion

Lightning Topics

Attendees are invited to share their experience by giving a (up to 5 min) presentation on any topic of interest to the Web Design community. If you want to use a laptop to show a website or control panel please be sure you have the necessary cable to connect to an overhead projector.

For those who don't need to leave right away there's typically a more social discussion at a local pub afterward.

Join us at 7:00pm on the 3rd Wednesday of each month at The Network Hub for our meeting and featured presentations.

 

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  • Caroline

    Great presentation, Mark and Steve. I found it refreshing that you looked to other disciplines for a solution to a common challenge. That's a helpful perspective to keep in mind. Thank you.

    October 24, 2011

  • Laurie K.

    Sorry Mark! I am one of the people who signed up but couldn't make it due to another commitment I could not get out of. I apologize for not cancelling my attendance even though I was trying to cancel my other engagement and attend this talk. Count me in to cancel my spot next time if I can't make it. I now get why this is a hassle with head count and prevents those on the waiting list to attend.

    October 23, 2011

  • Sharon J.

    It was an informative and entertaining presentation. Mark did an excellent job of arranging the powerpoint presentation. I really appreciate presenters who are prepared and take the time and effort to do a good job.

    October 22, 2011

  • Mark B.

    BTW, there were about 90 registration, but I counted less than 40 people in the room, yet this page says that 73 people attended. How does that many any sense?

    October 22, 2011

  • Mark B.

    Thanks to those who took the time to attend this event. I'm glad this approach resonated with most of you and I hope it helps your UI design practice.

    October 22, 2011

  • Mark B.

    I appreciated the opportunity to share some ideas with the group, but I didn't appreciate that 60% of those who registered didn't have the common courtesy or respect to show up. And I didn't feel comfortable with the presentation being live streamed or recorded and didn't give permission for that. I think the content from free events run by volunteers should only be available to those who take the time to be there in person.

    October 22, 2011

  • A former member
    A former member

    I attended meeting but didn't get the files. Jenny, can you send me as well? [masked] Huge thanks! :)

    October 21, 2011

  • A former member
    A former member

    I joined group for a while, but it was meeting I attended. It was great experience, friendly and warm environment as well as useful information. For sure I'll attend the meetups more often, and go for beers with you all after. :)

    October 21, 2011

  • A former member
    A former member

    Hi Jenny, would you mind sending to me? I was at the meet up too. [masked]. Thank you so much!

    October 21, 2011

  • Kai C.

    Hi Jenny, I would love if you could email the file as well, much appreciated! [masked]

    October 21, 2011

  • A former member
    A former member

    I was asked to share the file with the attendees only. (sorry laurie) phillip and annett will get an email from me soon. anyone else?

    October 21, 2011

  • Annett

    I was at the meet-up but might be to late for the downloading the zip. Could some one please send me the zip or the link? [masked] Many thanks!

    October 20, 2011

  • Laurie K.

    Sounds like I missed a good meeting. Jenny: would you mind emailing me the zip file too? [masked]. Thanks!

    October 20, 2011

  • A former member
    A former member

    yeah I was able to download the file. the link was on twitter? if you want, I can email it to you.

    October 20, 2011

  • A former member
    A former member

    Very informative, humorous, and insightful.

    October 20, 2011

  • Natalie

    having just graduated from BCIT, the timing of this topic was perfect.

    October 20, 2011

  • A former member
    A former member

    Great people, great presentation and content. Thumbs up to Mark and Steve.

    October 20, 2011

  • Annett

    This was my very first meet-up and I really enjoyed the group! Smart people, new ideas and beer after wards of course. Thumbs up! I will come again.

    Great job every one!
    Yours Truly,
    Annett

    October 20, 2011

  • A former member
    A former member

    My concept of what mockups are good for has completely changed.

    October 20, 2011

  • Brittany W.

    Mark and Steve lead a brilliant presentation. They shared a revolutionary design process that connects with clients, and most importantly, with people (the human psychy). And for the professionals out there, Mark reminded us to bring the best out of our clients, the people who will be defined by the work. Keep that ego on the DL!

    October 20, 2011

  • A former member
    A former member

    Great presentation. Speakers were prepared, funny, and knowledgeable.

    October 20, 2011

  • Kepler F.

    Thanks Mark and Steve.
    Great presentation.

    October 20, 2011

  • Kai C.

    Great talk with visuals. Get a behinds the scene as to how and why certain design tools work better than others. Great insights.

    October 20, 2011

  • A former member
    A former member

    I really enjoyed the presentation and was inspired by the ideas discussed. There were also a lot of great questions following the presentation.

    October 19, 2011

  • Nina

    I got very interesting and practical lessons. I am happy that I made it to this meetup.

    October 19, 2011

  • A former member
    A former member

    Looking forward to hearing Mark.

    October 19, 2011

  • Glenn H.

    No official plans for a pub afterwards so feel free to name the place.

    October 18, 2011

  • A former member
    A former member

    where & when is the pub social afterwards?

    October 18, 2011

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